Job Description
We’re looking for a creative and forward thinking Marketing Coordinator to work across our in-house labels, !K7, Strut, 7K as well as selected priority !K7 Artist & Label Services releases. You will play a central role in co-ordinating marketing activity, collaborating with our inhouse label teams and staff members to create campaigns which drive artist and brand visibility and growth. In the past 12 months we have released music from artists such as Sofia Kourtesis, Matthew Herbert & Momoko Gill, Tortoise, Lyra Pramuk and Modeselektor, held events at Drumsheds (UK), Het Sierraad (NL) and Silent Green (DE).
This position is ideal for someone who understands the music culture of !K7 Records, Strut, 7K and our Artist & Label Services clients. The ideal candidate should be able to run well structured marketing campaigns and content strategies to connect our releases and events to a range of audiences.
Your responsibilities
Campaign Management:
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Campaign planning, budget tracking, project coordination, artist communications and reporting.
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Collaborate closely with Label Managers to coordinate product set-up, campaign timelines, deliverables, uploads and budgets.
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Plan, execute, and monitor marketing campaigns for new and back-catalogue releases and events across in-house imprints.
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Run digital content campaigns aimed at delivering creative, innovative, release campaigns which provide value to the artists we work with.
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Brief and coordinate with external creative agencies, photographers, and videographers on assets.
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Conceptualise, coordinate and execute campaign related video content production and oversee post-production.
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Work closely with the Creative Producer to deliver digital campaign assets.
Digital & Social Media
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Coordinate and collaborate with label teams on social media and digital marketing strategies around artist releases and brand events.
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Advise artists, managers, and internal marketing teams on digital best practices.
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Coordinate with DSP pitching teams to ensure best possible pitches around all of our releases.
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Monitor and report on digital performance metrics, adjusting strategies accordingly
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Identify trends, opportunities, and performance drivers through data analysis and monitoring of global social media trends
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Monitor KPIs and deliver monthly reports on digital marketing performance for internal and external stakeholders.
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Coordinate paid social and digital advertising campaigns internally with our Digital Audience development team.
Requirements
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Two-plus years experience of working release campaigns at a record label, management company, distributor or similar company in the entertainment industry.
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Strong understanding of short-form content across TikTok, Youtube and Instagram.
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Experience in campaign co-ordination, budgeting, digital marketing and content commissioning.
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Excellent written and communication skills in English and German.
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Interpersonal skills and the ability to work well in a team environment.
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A wide network of relevant and up-to-date contacts in the music industry across all areas of marketing and promotion.
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Experience with newsletter marketing and automation frameworks.
We’re looking for someone who has a passion for great music and is able to connect the dots between brand development and innovative marketing strategies. The role is ideal for someone with experience in marketing or digital content within the music or creative industry who is looking to take a more central role in shaping brand growth alongside working closely with artists on their campaigns.
What we offer
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A modern office in the silent green Kulturquartier, in a central and easily accessible location in Berlin Mitte
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Flat hierarchies and collaboration in an international team with a lively corporate culture
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A permanent employment contract and our active support for your training and further education
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Flexible working time models, home office and workation
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A company pension scheme
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Mental health coaching via the Fürstenberg Institute
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Fresh fruit and drinks on site as well as a subsidised Urban Sports membership
About us
Founded in Berlin in 1985, !K7 is an independent music company with a 40-year legacy of championing forward-thinking music and culture. Our label group includes !K7 Records and its flagship DJ-Kicks series, one of the most iconic and longest-running mix series in electronic music, as well as Strut Records, 7K, and a growing collective of like-minded independent label partners.
We are proud to be a certified B Corporation, reflecting our commitment to operating responsibly and sustainably as a business. For us, this is not a label but a genuine part of how we work and grow.
!K7 offers label services, marketing, sales, and distribution to award-winning partners worldwide, combining deep industry expertise with the passion and dedication of a team that truly lives and breathes music.
!K7 actively encourages and welcomes applicants from diverse backgrounds and communities currently under-represented in the music industry, including ethnic minorities, LGBTQ+, gender non-binary, neurodiverse, and disabled candidates.
While some of our offices have access barriers, we are taking steps to address them and continue to welcome interest from applicants who may require workplace adjustments.
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Salary Range
!K7 Music is a leading independent multi-faceted music company that was founded in 1985 and has been offering Artist and Label Services since 2002, providing worldwide campaign management, sales, distribution, and marketing to a range of leading independent labels and artists across multiple genres.