I Am An Employer

What is your role in music and what does your day to day look like? I'm a Creative Strategist at MassiveMusic , working primarily in Advertising & Sonic Branding with brands like McDonald’s, Dove and Vodafone and agencies like Leo Burnett, Ogilvy and Wieden+Kennedy.  My role sits at the intersection of music, sound, culture, and technology. Day to day, I work across sonic branding, advertising and music strategy projects for brands...

In celebration of Dig Deep  - RA's pop-up charity record fair raising money for War Child - this special Glossary series explores the many facets of record label management and distribution through the eyes of label workers and founders from across the scene. Next up its Benjamin Belaga - Founder & CEO of YOYAKU. What is your role at YOYAKU, and what does your day-to-day look like running it? YOYAKU is a few things at once —...

What is your role in music and what does your day to day look like? I’m the Growth Marketing Lead at Resident Advisor. My focus is on user acquisition and retention - bringing new people onto the platform and making sure they keep coming back. Day to day, that means understanding what matters to our audience and making sure we’re showing up in the right places, in the right way. I work across paid media, SEO, CRM and product journeys,...