WOMAD Festival Marketing Coordinator

Employer: World of WOMAD Ltd

Department/Division:  WOMAD 

Employment Period: 6 Months (Initially). Freelance.

Location:  Real World Studios, Box, Nr Bath,SN13 8PN

Role Title: WOMAD Festival Marketing Coordinator

Fee: DOE

JOB PURPOSE

To help develop and deliver the marketing plan for the UK WOMAD festival and contribute to its ongoing development and improvement.

DESIGNATION OF POST AND POSITION WITHIN DEPARTMENTAL STRUCTURE

Marketing Coordinator reporting to the Festival Director. Working with the Programme Director & Marketing Lead. 

• Deliver the festival marketing campaign and timeline. Devising and delivering marketing initiatives both as part of the marketing plan and as required in response to sales patterns and targets.

• To organise and deliver key announcements about the festival across all platforms. Working with the festival programmers, Social Media and Visual Media Content Producer, artists,  sponsors and PR agency.

• To keep WOMAD website up to date. Working closely with our web developers and using your own knowledge of wordpress when necessary.  

• To compile and deliver regular newsletters through mailchimp. 

• Work with WOMAD Marketing Lead in creating promotional content for WOMAD social media and website. 

• Providing the PR team with a timeline and any resources they need to produce press releases. 

• Working with the Festival Director, Programme Director, Marketing Lead, and designers to plan and deliver advertisements whether digital or physical.  

• Liaising with the Box Office Manager to ensure online ticketing is running smoothly. 

• Supporting the Press and Marketing village at the festival. 

• To develop, contribute to and sustain marketing relationships with relevant venues and brands for reciprocal marketing. 

• Coordinate the recruitment and management of temporary staff as and when required.

• A commitment to actively contribute to the sales and marketing strategy, evaluating creative and developing the creative identity of WOMAD in line with objectives set by the Marketing Lead. 

Specific working requirements:

• Working hours must be flexible around the festival period.  

• During the festival the office opening hours are 7.30am to 7.00pm, flexibility is required.

• Staying on the UK Festival site during the festival production period. (Accommodation provided)

• 5 days per week (flexible ) essential to be present in the WOMAD office, (Box, Wilts, SN13 8PN) Minimum 2 day a week in April. Three days a week in May and June, full time in office/festival site in July.

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