Content Creator & Social Media Manager

 

Sets™ is seeking a Content Creator + Social Media Manager to own and lead our social presence across Instagram and TikTok. You will be the creative brain and face behind our content, shaping our online identity, growing our community, and helping position Sets as a tastemaker brand within music, club, and underground culture.

This role is ideally based in Naarm/Melbourne, with the goal of building our team there over time, however we welcome global applications for the right candidate.

 

 

- Research, plan, and execute short-form video content for Instagram Reels and TikTok.
- Be comfortable on camera and act as the face of Sets.
- Film and edit content 
- Develop content pillars aligned with our tastemaker direction (music recommendations, culture-led content, education, artist/venue spotlights).
- Create ad-ready content for Meta (organic and paid).
 
‍Social Media Management & Community

- Post content across Instagram and TikTok
- Manage community engagement (replying to comments and DMs)
- Post to Instagram Stories (resharing content, announcements)
- Create static Instagram posts (stockist announcements, blog content, simple infographics)
 
‍Analytics, Reporting & Planning
- Track performance across key metrics (reach, views, engagement, follower growth).
- Analyse what’s working and what’s not, and adjust content accordingly.
- Use a content calendar / scheduling platform to plan ahead and stay organised.
- Report insights and recommendations back to the founders.
 
‍Collaboration & Culture
- Work closely with the founders to align content with brand, campaigns and product launches.
- Occasional on-location content creation (events, festivals, stockists, artists) where possible.

 

- Deeply tapped into music, clubbing and underground culture (DJ, creative, or someone who is a regular in the music scene)
- Confident and natural on camera
- A self-starter who can be trusted to own the role end-to-end 
- Strong understanding of Instagram and TikTok trends and short-form video performance
- Ability to work independently while staying connected with a remote team
- Strong communication skills and a proactive attitude
 
‍Bonus points if you have:

-‍ Basic graphic design skills (titles, thumbnails, simple layouts).

- Experience with paid social / Meta ads.

- Experience working with music, nightlife, festivals or culture-led brands.

 

- Flexible working hours

- Creative freedom and real ownership over the brand’s social presence

- Be part of a growing, independent music-led brand

- Opportunities to attend gigs, festivals and industry events

- Opportunity to grow with the brand as Sets expands globally

 

 

This role is expected to be 5-8 hours of work per week, depending on content needs. You will be paid an hourly rate which will be dependent on experience.

 

 

Sets™ was conceptualised in early 2020, when we found ourselves and our friends stuffing rolled up toilet paper into our ears at a gig. Dancing by the speakers without proper hearing protection meant ringing ears after the club. We wished for a better solution; one that we would be proud to have on a night out. As well as a forward-thinking product, Sets is about creating a new era of partying. We envision a community of dancers who respect themselves and each other, the music they’re listening to and the club culture.
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We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, and individuals with disabilities to apply. If you need reasonable adjustments at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

 

 

Our founders are based in both Naarm/Melbourne and London, with team members operating out of Naarm, London, and Aotearoa. We work collaboratively through online channels and regular virtual meetings to align our goals and deliverables. Transparent, timely communication in our growing and fast-paced team is what keeps us ahead of the game.

 

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