Events Social Media Marketing Manager

Role: Events Social Media Marketing Manager

Department: Events Department  

Reports into: Events Marketing Manager

Contract type: 12-month fixed term contract

About Us

Defected Records is an independent British record label specialising in house music recordings, an internationally syndicated broadcasting platform, events, publishing, marketing, and artist booking. Established in 1999, Defected has a number of sub-labels including DFTD, 4 To The Floor, Glitterbox and Classic Music Company. Defected also owns and manages over 30 catalogues for heritage house imprints. The Defected catalogue includes singles from artists such as Bob Sinclar, CamelPhat, Kings of Tomorrow, Masters At Work, Dennis Ferrer, Mike Dunn, MK and more recently The Martinez Brothers, Boys Noize, Peggy Gou, Jamie Jones, Honey Dijon, Gorgon City, Purple Disco Machine, John Summit, and many more. 

Defected run events globally including stages at major music festivals and standalone club nights, as well as residencies in Ibiza since 2003. They also host Defected festivals in London, Croatia, and Malta, drawing people from the UK, Australia, North America, South Africa and all corners of Europe. Defected’s mission is to service our community whilst helping artists build longer lasting, more impactful, and more profitable careers.

About You

As Events Social Media Marketing Manager, you are responsible for working collaboratively across all digital and social channels associated with Defected and its sub-branded events. You will be working across multiple event campaigns with the primary purposes of ticket sales, event launches, data capture and ensuring that Defected and Glitterbox are at the very forefront of the live event space in dance music.

What you are here to do:

Your key responsibilities are:

Delivery

• Own & deliver end-to-end social media marketing strategies for all live events across Defected, Glitterbox and relevant sub-labels.
• Responsible for devising, executing and overseeing innovative social media marketing campaigns.
• Oversee event social media marketing timelines & ensure deadlines are met across our internal digital platforms.
• Oversee key social media and digital channels looking at how to optimise posts to drive and maintain audience engagement. 
• Collaborate with Events Marketing Manager to ensure event positioning matches tone and translate brand narrative into visual/event assets. 
• Work closely with the Events Marketing Manager across platform leads (TikTok, Reels, YouTube Shorts), email/CRM, and community channels to ensure each event has a 360-campaign narrative.
• Support international marketing activations (e.g. Malta, Ibiza, ADE, Miami) with culturally relevant digital campaign strategies
• Attend and manage coverage of key live events for Defected and sub-brands.
• Work with the wider team to develop and schedule content calendars for event marketing across all channels
• Create social media assets and copy
• Manages media briefs for event coverage

People/Culture

• Foster good relationships with all internal departments and cross-functional teams
• Work closely with the rest of team to enable and share learnings with each other
• Provide the team with regular updates on business activities – flagging any issues proactively.
• Act as a subject matter expert and internal point of contact on all Social Media Marketing questions
• Become familiar with Defected’s brand, culture, values, and existing business processes and make sure you are acting within these everyday
• Act as an ambassador for the brand whilst liaising externally and internally
• Act as a team player, supporting other team members where required
• Undertake any other task, deemed to be appropriate to this role, as directed by a member of the Management Team.

Essential experience:

The Events Social Media Marketing Manager is expected to have the following skills and knowledge:

• A passion for social media, content creation and experienced in social media and Digital Marketing
• Exceptional knowledge of all social media platforms, including Instagram, TikTok and YouTube.
• Passionate about nightlife, clubbing and live events
• Experience in live event and club show promotion and marketing
• Understanding of burner/fan page strategy & creator marketing
• Understand how to target and engage house music audiences online
• Must have a deep understanding of social trends and the Defected audience
• An understanding of digital advertising (in particular across Meta)
• Ability to communicate well and manage third parties
• Strong organisation skills and exceptional attention to detail
• Advanced computer skills, plus knowledge of how to use full Adobe Suite (Premiere & Photoshop primarily)
• Ability to adhere to deadlines and execute on tasks and handle multiple, diverse assignments
• Must be proactive, strategic and analytical
• Deep love and understanding for dance music, specifically Defected

Defected’s Core Values

Our values can act as a roadmap for expected behaviour within the Defected community and are underpinned by a collective belief in what we are, what we do and what we represent.

• Community & Artists - Above All. Doing what’s best for the community & artist is what’s best for all our stakeholders.
• We Are a Team. We work as a team, we integrate diverse voices, we listen to one another, and we communicate fearlessly to build trust.
• Harmony Has Many Different Notes. We are a meritocracy of ideas, and the best ideas come from a diversity of experiences and perspectives.
• Roll with Superstars. Hire, develop, and retain only the best.
• Up the Tempo. Move with deliberate speed and a bias for action; fail fast, fix faster.
• Earn ‘one more tune’. Results matter, take ownership and accountability.
• Inspire the Fan in Everyone. Be a company people love for what we create and how we act.

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