Social Media Marketing Manager

Role: Social Media Marketing Manager

Department: Recordings Digital Team  

Reports into: VP of Business Development & Strategic Marketing

About Us

Defected Records is an independent British record label specialising in house music recordings, an internationally syndicated broadcasting platform, events, publishing, marketing, and artist booking. Established in 1999, Defected has a number of sub-labels including DFTD, 4 To The Floor, Glitterbox and Classic Music Company. Defected also owns and manages over 30 catalogues for heritage house imprints. The Defected catalogue includes singles from artists such as Bob Sinclar, CamelPhat, Kings of Tomorrow, Masters At Work, Dennis Ferrer, Mike Dunn, MK and more recently The Martinez Brothers, Boys Noize, Peggy Gou, Jamie Jones, Honey Dijon, Gorgon City, Purple Disco Machine, John Summit, and many more. 

Defected run events globally including stages at major music festivals and standalone club nights, as well as residencies in Ibiza since 2003. They also host Defected festivals in London, Croatia, and Malta, drawing people from the UK, Australia, North America, South Africa and all corners of Europe. Defected’s mission is to service our community whilst helping artists build longer lasting, more impactful, and more profitable careers.

About You  

As Social Media Marketing Manager, you are responsible for working collaboratively across all digital and social channels associated with Defected and its sub-brands. You will be working across multiple release campaigns at both single and album level with the primary purposes of growing and engaging the Defected communities, ensuring that Defected is at the very forefront of the digital space in dance music and pushing boundaries, as well as driving awareness and consumption of Defected’s recordings projects.

What you are here to do:

Your key responsibilities are:

Delivery

• Deliver end-to-end social media marketing strategies for all music releases across Defected, Glitterbox and relevant sub-labels.
• Oversee release social media marketing timelines & ensure deadlines are met across our internal digital platforms.
• Work cohesively with Director of Digital, Marketing, and Operations & Senior Marketing Manager (Recordings) to shape release strategies.
• Collaborate with label A&Rs & artists to ensure release positioning matches tone.
• Work closely with the Senior Marketing Manager (Recordings), across platform leads (TikTok, Reels, YouTube Shorts), email/CRM, and community channels to ensure each release has a 360-campaign narrative.
• Work collaboratively with the wider team to activate compelling digital marketing campaigns across Defected’s live streams, podcast series, and YouTube output. 
• Attend and manage coverage of key live events for Defected and sub-brands where necessary to support artists, discover new talent and stay up to date with the scene
• Responsible for devising, executing and overseeing innovative social media marketing campaigns.
• Create social media assets and copy
• Work alongside the recordings marketing team to strategise and execute content shoots for recordings projects.

People/Culture

• Foster good relationships with all internal departments and cross-functional teams
• Work closely with the rest of team to enable and share learnings with each other
• Provide the team with regular updates on business activities – flagging any issues proactively.
• Act as a subject matter expert and internal point of contact on all Social Media Marketing questions
• Become familiar with Defected’s brand, culture, values, and existing business processes and make sure you are acting within these everyday
• Act as an ambassador for the brand whilst liaising externally and internally
• Act as a team player, supporting other team members where required

Undertake any other task, deemed to be appropriate to this role, as directed by a member of the Management Team.

Essential experience:  

The Social Media Marketing Manager is expected to have the following skills and knowledge:

• A passion for social media and experienced in social media and Digital Marketing
• Exceptional knowledge of all social media platforms, including Instagram, TikTok and YouTube.
• In-depth knowledge of building ‘official sounds’ on Tiktok and Instagram as part of an effective music marketing campaign
• Understanding of burner/fan page strategy & creator marketing
• Understand how to target and engage house music audiences online
• Must have a deep understanding of social trends and the Defected audience
• An understanding of digital advertising (in particular across Meta)
• Ability to communicate well and manage a team
• Strong organisation skills and exceptional attention to detail
• Relationships with major social media platforms (preferable)
• Advanced computer skills, plus knowledge of how to use full Adobe Suite (Premiere & Photoshop primarily)
• Ability to adhere to deadlines and execute on tasks and handle multiple, diverse assignments
• Must be proactive, strategic and analytical
• Deep love and understanding for dance music, specifically Defected

Defected’s Core Values

Our values can act as a roadmap for expected behaviour within the Defected community and are underpinned by a collective belief in what we are, what we do and what we represent.

• Community & Artists - Above All. Doing what’s best for the community & artist is what’s best for all our stakeholders.
• We Are a Team. We work as a team, we integrate diverse voices, we listen to one another, and we communicate fearlessly to build trust.
• Harmony Has Many Different Notes. We are a meritocracy of ideas, and the best ideas come from a diversity of experiences and perspectives.
• Roll with Superstars. Hire, develop, and retain only the best.
• Up the Tempo. Move with deliberate speed and a bias for action; fail fast, fix faster.
• Earn ‘one more tune’. Results matter, take ownership and accountability.
• Inspire the Fan in Everyone. Be a company people love for what we create and how we act.

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