Senior Executive, Domestic Marketing

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

UMG is in search of a Senior Executive, Domestic Marketing to be based in Kuala Lumpur.

Job Summary:

We are seeking a dynamic Senior Executive to join Universal Music Malaysia to lead and execute high impact marketing campaigns for our roster of artists.

This role requires a blend of creative vision, data-driven thinking, and deep understanding of the music industry landscape, including digital platforms, fan engagement, and brand partnerships.

Key Responsibilities:

Marketing & Campaign Management

• Develop and execute end-to-end marketing strategies for artist releases (singles, albums, EPs).
• Collaborate with A&R, creative, digital, and promotional teams to ensure cohesive campaign execution.
• Analyse campaign performance and optimise strategies based on data insights.

Digital & Social Media Marketing

• Oversee digital marketing initiatives across DSPs (Spotify, Apple Music, YouTube, etc.) and social media channels.
• Work closely with content and social teams to create engaging, platform-specific campaigns.
• Leverage trends, viral moments, and fan culture to drive engagement and growth.

Artist Development & Branding

• Collaborate with artists and management teams to define and build artist brand identity.
• Ensure consistency across visual assets, messaging, and fan touchpoints.
• Identify opportunities for audience growth and market expansion.

Partnerships & Promotions

• Coordinate promotional opportunities including influencer collaborations (creator campaigns), and cross-platform campaigns.
• Support live events, tours, and experiential marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Communications, PR, or related field.
• Experience in marketing within the music, entertainment, or digital media sectors is a plus.
• Ability to develop and execute marketing plans and manage campaign rollouts.
• Understanding of influencer marketing and digital engagement strategies.
• Creative, organised, and able to manage multiple concurrent projects.

Desirable Traits:

• Has a great passion for music and knowledge of music across genres
• Excellent communication skills
• A multi-tasker with a high attention to detail
• Understanding of traditional and digital media
• Good IT skills – must be proficient in Microsoft Excel, Outlook, Word & Powerpoint/Canva
• A good team player with a collaborative spirit
• Positive, enthusiastic, can-do attitude
• Must be adaptable and able to establish good relationships

Interested? Please follow the link to submit your application today!
Note: Only shortlisted applicants will be contacted.

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

 

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