Director, Commercial Strategy

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How we LEAD:

Capitol Christian Music Group is seeking a strategic, commercially minded music business professional to drive catalog growth and deepen relationships with artists, managers, and distribution partners. Sitting at the intersection of Commercial and Marketing, this role will be responsible for maximizing the value of CCMG’s catalog assets while serving as a trusted partner to artists and external stakeholders.

This role combines catalog expertise, marketing strategy, project management, and business development. The ideal candidate will possess a deep understanding of music catalog monetization, a strong professional presence, and the ability to articulate why CCMG is uniquely positioned to steward, market, and grow an artist’s catalog better than anyone else in the industry.

Working across Commercial, Distribution Partners, Marketing, A&R, Audience Development, and Creative teams, this role will develop catalog growth strategies that drive streaming, consumption, fan engagement, and long-term revenue. Ensuring CCMG's catalog remains culturally relevant, commercially impactful, and positioned for sustained growth.

How you’ll CREATE:

Catalog Growth & Commercial Strategy

• Develop and execute catalog growth strategies designed to maximize consumption, engagement, and revenue across CCMG’s catalog.

• Identify high-potential catalog opportunities and create plans to unlock incremental value through marketing, partnerships, content, product development, and commercial initiatives.

• Monitor catalog performance, market trends, and consumer behavior to identify growth opportunities.

• Partner closely with Commercial and Marketing teams to align catalog priorities with broader business objectives.

Project Management

• Serve as the lead project manager for key catalog initiatives, ensuring cross-functional alignment and flawless execution.

• Build and oversee integrated marketing plans for priority catalog campaigns, anniversaries, milestones, reissues, and artist-focused initiatives.

• Coordinate efforts across audience development, creative, media, commercial partnerships, and artist teams.

• Establish clear objectives, timelines, KPIs, and post-campaign performance analyses.

Artist & Distribution Relationships

• Build trusted relationships with artists, managers, distribution partners, and other external stakeholders.

• Support artist, management, and partner conversations by providing strategic catalog insights, performance updates, and growth opportunities.

• Develop data-driven presentations and growth plans that communicate catalog performance, opportunities, and strategic recommendations.

• Serve as a primary point of contact for strategic catalog-related opportunities and partner discussions.

Cross-Functional Collaboration

• Collaborate closely with Marketing, Commercial, Revenue, Sync, Audience Development, and Creative teams to ensure alignment around catalog priorities.

• Advocate for catalog initiatives internally and externally, driving organizational focus and investment where appropriate.

• Lead cross-functional working groups to advance key catalog projects and long-term growth strategies.

Analytics & Business Insights

• Analyze streaming, sales, social, and audience data to evaluate performance and guide decision-making.

• Develop recommendations based on consumption trends, audience behavior, and revenue opportunities.

• Create high-level reporting and presentations for senior leadership and external stakeholders.

Bring your VIBE:

Required Experience

• 5+ years of experience in music, entertainment, catalog management, marketing, commercial strategy, or related fields.

• Demonstrated success driving revenue growth through catalog marketing, commercial initiatives, or artist development strategies.

• Strong understanding of music catalog economics, streaming platforms, consumption trends, rights management, and revenue drivers.

• Experience leading cross-functional projects from strategy through execution.

• Proven track record managing external relationships with artists, managers, or business partners.

Skills & Competencies

• Strong professional presence with excellent communication and presentation skills.

• Strategic thinker with strong commercial instincts and analytical capabilities.

• Highly organized project manager who can manage multiple priorities simultaneously.

• Relationship builder with the ability to establish credibility across both internal and external constituencies.

• Collaborative work style with a bias toward action and results.

• Deep understanding of streaming platforms, playlist ecosystems, audience development strategies, and digital consumption behaviors.

Preferred Qualifications

• Experience working within recorded music, artist management, music publishing, or catalog-focused businesses.

• Familiarity with Christian and Gospel music audiences, artists, and marketplace dynamics.

• Experience developing business cases and growth strategies for artist catalogs and legacy assets.

Why This Role Matters

This role plays a critical part in growing the reach, relevance, and revenue of CCMG's catalog. By combining commercial expertise, streaming strategy, content optimization, and cross-functional execution, this individual will help unlock new opportunities for catalog consumption while ensuring our artists' music continues to connect with audiences for years to come.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

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