Coordinator, Viral Content

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How We LEAD:

Capitol Records is looking for a Viral Content Coordinator who lives at the pulse of music, culture, and the internet. This role is all about spotting the spark before it becomes a wildfire and turning artist moments into cultural moments.

You’ll work closely with artists, marketing teams, and creatives to craft content that travels fast, feels authentic, and resonates with fans. From TikTok trends to release rollouts, you’ll help shape how our artists show up in the world, one scroll-stopping post at a time.

How you'll CREATE:

• Support administrative operations for the team, including coordinating projects, maintaining records, and assisting with day-to-day team needs.
• Process invoices, track campaign activity and budgets, and maintain accurate reporting and documentation across team initiatives.
• Track emerging trends across TikTok, Instagram, YouTube Shorts, and other platforms, with a sharp focus on music-driven moments
• Identify opportunities to amplify Capitol Records artists through viral formats, sounds, and conversations
• Concept and execute short-form content ideas that align with artist identity and campaign strategy
• Collaborate with digital marketing, A&R, creative, and artist teams to capture and produce content in real time
• Write compelling captions, hooks, and scripts that drive engagement and sharing
• Support content creation during key moments including releases, live events, and cultural spikes
• Analyze performance data (engagement, shares, watch time) to inform future content decisions
• Maintain agility in a fast-moving environment where timing is everything
• Support processing and tracking of third-party and vendor invoices.

Bring your VIBE:

• 1–3 years of experience in social media, digital content, or music/entertainment marketing
• Strong understanding of TikTok and short-form video ecosystems, especially how music trends evolve
• Passion for music and familiarity with current artists, genres, and fan communities
• Proven ability to ideate and execute content quickly without losing quality or brand alignment
• Excellent writing skills with an ear for tone, voice, and cultural relevance
• Experience with video editing tools (CapCut, Adobe Premiere, etc.) preferred
• Ability to balance reactive content with planned campaigns

What Makes You Stand Out:

• You’ve helped break a song, trend, or moment on social
• You instinctively understand what makes fans engage, remix, and share
• You’re fluent in fan culture, stan communities, and creator ecosystems
• You can translate an artist’s identity into content that feels native to each platform
• You move fast, think visually, and stay curious

Success in This Role Looks Like:

• Driving viral moments that amplify artist visibility and streaming growth
• Creating content that fans engage with, recreate, and spread organically
• Helping position Capitol Records artists at the center of cultural conversation
• Contributing to measurable growth across social platforms and fan engagement

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.