Vice President, Audience Intelligence and Artist Tools

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How we LEAD:
Lead the strategy, development, and adoption of UMG’s artist-facing data and CRM products. You own the data consumption and activation layer for non-analysts and artists—transforming reporting, segmentation, and insights into intuitive tools that drive marketing execution, audience growth, and fan monetization.

This role defines how artist and label teams operationalize audience intelligence across planning, campaign execution, and long-term fan development.

Your Impact
You will serve as the connective layer between data, technology, and commercial teams—leading a matrixed team of engineers, product designers, and ML/AI specialists to build products that embed fan insight directly into day-to-day workflows.

Your mandate is not infrastructure or data pipelines. It is the front door to audience intelligence: designing tools that reduce cognitive load, enable CRM activation, support campaign planning, and guide artist teams toward measurable growth.

You will partner across territories, labels, and divisions to standardize best practices while enabling local flexibility, ensuring that UMG’s audience data translates into consistent competitive advantage.

How you’ll CREATE:

• Define and execute the product strategy for UMG’s artist-facing audience platform, Halo, encompassing CRM enablement, audience segmentation, campaign planning tools, and embedded decision support. Set a clear multi-year vision aligned to label and artist workflows.

• Translate audience intelligence into operational tools. Move beyond dashboards to build workflow-driven products that support audience development including advanced segmentation, targeting, campaign execution, and fan lifecycle management.

• Continuously evaluate emerging audience development platforms, AI-driven marketing tools, and CRM innovations to inform build vs. partner decisions and maintain a best-in-class artist-facing ecosystem.

• Establish clear product boundaries and operating contracts between Data Platform, BI, and consumer-facing products, ensuring metric consistency, API reliability, and minimal coupling between infrastructure and front-end experience.

• Build and lead a high-performing product team, setting standards for communication and collaboration with label teams, discovery, prioritization, delivery, and lifecycle management.

• Drive adoption and behavioral change across labels and territories by embedding usability, education, and trust-building mechanisms into product design.

• Define and own product-level success metrics, including adoption, user satisfaction and trust, depth of usage, workflow integration, activation lift, and measurable business impact.

• Ensure all consumer data products meet UMG’s standards for data privacy, artist protection, and ethical use, in close partnership with Legal and Data Privacy teams.

• Serve as the primary executive interface for label data teams and end users, deeply understanding how different users consume data, make decisions, and measure success. You will translate these needs into product requirements and prioritization decisions.

• Manage the consumer-facing product budget

Bring your VIBE:

• 10+ years of experience in product management, data products, or analytics platforms, with significant experience leading product teams.

• Proven track record of building and scaling consumer-facing data or analytics products for non-technical users.

• Deep understanding of how data platforms, analytics, and machine learning systems interface with product experiences—without needing to own the infrastructure itself.

• Exceptional stakeholder management skills, with experience working directly with executive leaders, commercial teams, and creative organizations.

• Strong product intuition paired with analytical rigor—able to balance user experience, technical constraints, and business impact.

• Experience operating in complex, matrixed organizations with multiple customer types and competing priorities.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.