Job Description
Music is Universal
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.
The A Side: A Day in The Life
Reporting to the Director of CRM, this role drives the CRM strategy within the label, planning creative, innovative and engaging campaigns, effectively growing and targeting artist audiences, and championing the CRM channel to the wider marketing teams and external stakeholders.
Developing creative and innovative ways to increase engagement and drive new sign ups across all PLG artist CRM touchpoints
Work collaboratively with the wider CRM team, briefing campaign setups, managing priority artist workloads and sharing knowledge and best practices
Create campaigns strategies for artist and label CRM audiences, utilising new technologies and developments in CRM systems
Build our super fan audiences with regular engagement and rewards
Work closely with the eCommerce & Label Marketing teams to increase CRM driven revenues.
Collaborate with international counterparts on global campaign strategies for domestic and international acts
In-depth data analytics to produce monthly performance reports & campaign analysis for both the label and it’s artists
Grow the PLG label mailing list, ensuring regular communications and database growth, supporting artist campaigns and the evergreen stores
Producing adhoc and regular reporting and campaign activity as needed
Be the keeper of fan data compliance under GDPR and data protection guidelines.
Nurture and grow new CRM channels and opportunities
The B Side: Skills & Experience
Proven experience working in CRM, Fashion/Entertainment or in a Digital Agency managing multiple accounts
Capable of managing and effectively segmenting global databases
Knowledge of best practice CRM campaigning and ability to create engaging, creative and innovative CRM campaign plans with a focus on driving data acquisition and increasing conversion on our artist stores
Awareness of current trends within CRM and retention marketing, with experience in mobile messaging and interest in exploring new CRM technologies
Knowledge of privacy requirements and restrictions under GDPR
Experience working with enterprise level CRM systems, deploying campaigns, pulling reports, planning consumer journeys and analysing audiences
Able to product adhoc and regular reports of CRM campaigns, managing multiple reporting datasets in Excel, Looker Studio and internal reporting systems
Confident in creating and delivering presentations on campaign plans and performance
Proven experience planning and executing campaign testing, analysing the results to produce best practice recommendations and implementing findings
A good working knowledge of Google Analytic tools, tracking parameters & analysis.
Excellent IT skills including competency across all Microsoft packages, especially Excel and Powerpoint.
Desirable
HTML coding skills and image editing
Experience working on CRM automations triggered from Ecommerce platforms e.g. Shopify
Understanding of CRM within the music industry space with experience in digital campaigning for artists
Experience using project management software e.g. Monday.com or Trello
Experience running lead generation campaigns with paid media teams, measuring ongoing ROI from new subscribers driven
Person Specification
Excellent attention to detail
Flexible and able to prioritise own workload
Ability to work in a fast paced environment, supporting multiple stakeholders
Strong interest in consumer marketing and exploring innovative new technologies
Good communication skills, able to present ideas and work collaboratively with the marketing, audience and Ecommerce teams
Interest in music with a knowledge of current trends and Universal Music roster
Bonus Tracks: Your Benefits
Group Personal Pension Scheme (between 3% and 9%)
Private Medical Insurance
25 paid days of annual leave
Interest Free Season Ticket Loan available
Holiday Purchase scheme
Dental and Travel Insurance options
Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
Job Category:
Marketing, Streaming & Digital Media
We are UMG, the Universal Music Group.
We are the world’s leading music company.
In everything we do, we are committed to artistry, innovation and entrepreneurship.
We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Our vast catalog of recordings and songs stretches back over a century and comprises the largest, most diverse and culturally rich collection of music ever assembled.
As digital technology refashions the world, our unmatched commitment to lead in developing new services, platforms and business models for the delivery of music and related content empowers innovators and allows new commercial and artistic opportunities to flourish.
Knowing that music, a powerful force for good in the world, is unique in its ability to inspire people and bring them together, we work with our artists and employees to serve our communities.
We are the home for music’s greatest artists, innovators and entrepreneurs.
Together, we are UMG, the Universal Music Group.