Marketing Manager

OUR COMPANY CULTURE:

WHO WE ARE

Boiler Room started in 2010 with weekly live broadcasts that opened a keyhole to London's underground. Today we remain true to that history: we exist to connect and champion local music communities to the world.

Through parties, broadcasts, films, apparel, and an ever-expanding video archive, Boiler Room has been a stage for over 9000 artists across more than 300 locations — while giving music fans everywhere unfiltered access to local dance floors, worldwide.

Everything we do is rooted in the energy of club culture and its ability to bring people together. Boiler Room exists to act as a lens on global club culture, and amplifier of the vital grassroots scenes shaping its future.

OUR WORKPLACE

Diversity is more than a commitment at Boiler Room — it is the foundation of what we do. We foster an inclusive working environment, striving to create a safe and comfortable space for all. We promote fairness and practise mutual respect toward all our employees.

Boiler Room has a zero tolerance policy for discrimination of any kind; this includes but is not limited to: racism, sexism, homophobia, transphobia, ableism, and ageism. As an equal opportunities employer, we strongly encourage all those who are suitably qualified for the role to apply; particularly those who are underrepresented in our sector, including but not limited to womxn, POC, differently-abled and LGBTQI people.

YOUR ROLE

PURPOSE OF THE ROLE

As a Marketing Manager, you will play a key role in shaping and delivering Boiler Room’s event footprint. You will drive a successful global marketing strategy, driving revenue growth, market expansion, and brand equity across key territories. This role is responsible for strategic planning, creative marketing, agency oversight and campaign optimisation across all event activity. 

This role exists to drive BR’s event footprint, revenue growth, engagement, brand affinity, and more, through the planning and execution of 360 campaigns. You will work in direct comms with internal project leads, external partners and heads of departments on a top level capacity.

CROSS-FUNCTIONAL RELATIONSHIPS WITHIN BOILER ROOM

• Collaborate with the Group Head of Marketing to ensure all ticketed events are delivered to a high standard.
• Work closely with the Ticketed, Editorial & Partnership departments to develop and execute marketing campaigns for ticketed events.
• Work alongside other marketing managers across multiple territories. Part of a fluid team of specialists, sharing knowledge on campaign strategy & more. 
• Work closely with Boiler Room’s external event collaborators to plan and execute comprehensive marketing strategies. 

RESPONSIBILITIES

• Curate and lead 360 marketing campaigns to promote Boiler Room’s full slate of events, which includes those across Ticketed, Editorial & Partnership departments, as well as further event types that may come online. These are not limited to any region, type or capacity. You will be assigned projects across the calendar year, in agreement with your line manager. 
• Define ticket sales strategy across your given projects and territories. 
• Collaborate with the Group Head of Marketing on long-term event growth planning and identify new market opportunities and audience growth levers. 
• Accountability for driving ticket revenue performance across assigned events. 
• Forecast performance and intervene on underperforming campaigns. 
• Coordinate with our agency to brief and monitor paid marketing campaigns on Meta and TikTok, providing feedback and improvement suggestions throughout the campaign.
• Analyse data from link tracking, web traffic, and both paid and organic social media campaigns to continually refine and enhance marketing strategies for ticketed events.
• Lead relationship with paid media agency, creating 360 paid digital campaigns. From content creation to targeting & data insights while monitoring performance and 
• Collaborate with the design and film teams to create compelling creative assets for all ticketed campaigns.
• Provide clear updates when requested in meetings on the events you’re managing, analysing what was effective and what wasn’t for each campaign, and suggesting ways to improve future marketing efforts.

We reserve the right to close this role earlier if we have a high volume of applications.

>>> Click on Apply Now to be taken to the application page