Manager, Audience Development (Interscope)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Famehouse, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Famehouse powers D2C for UMG’s labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration—both within FH and with our partners. We are passionate about the impact of D2C & merchandise for artists, providing a full-service solution to grow an artist’s owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.

How we LEAD:

Merchandise and commerce are a part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent. Interscope and Famehouse are seeking a collaborative, passionate, and driven Manager, Audience Development to support CRM efforts for the label’s pop/rock roster and label brand. This role will report into Famehouse, but will be deeply embedded into Interscope’s team and based out of the label’s Santa Monica office.

How you’ll CREATE:

With an emphasis on deepening artist-to-fan relationships, you will help develop and execute owned audience marketing campaigns from start to finish - from data acquisition, to campaign development and reporting on campaign performance.

You are a data-driven individual with CRM experience and a passion for fan engagement, ecommerce, and artist world-building. You thrive in a fast-paced environment and have a good understanding of email and SMS marketing best practices, user journeys, and performance optimization. You are able to balance thinking strategically and creatively, balancing fan experience with ecommerce best practices. With an eye for detail and a proactive mindset, you enjoy collaborating across teams, working across a wide variety of artists, and are eager to bring new ideas to the table.

This role will report to the Senior Manager, Audience Development and will help execute CRM campaigns, build out segmentation strategies, and analyze past campaigns to enhance the customer (and fan) experience and maximize lifetime value. You will work cross-functionally with internal teams to align email and SMS initiatives with broader business objectives.

Responsibilities include:

● Build and Execute Campaigns: Brainstorm, execute, and report on a high volume of email and SMS campaigns simultaneously

● Translate Data-Driven Insights Into Actionable Takeaways: Use customer and campaign insights to identify opportunities, pitch new ideas, and continuously improve channel performance

● Work Across Multiple Teams: Balance the goals of label teams, eCommerce teams, and the Audience Development team to keep all stakeholders satisfied and meet core benchmarks

● Embrace Innovative Tools and Techniques: Test out new CRM tech, adopting new tools and processes to improve efficiency and effectiveness

● Proactively Support Business Goals: Understand broader Label business challenges and suggest CRM initiatives that help address them and drive commercial impact.

● Foster Strong Team and Stakeholder Relationships: Build solid relationships with cross-functional teams to enable the successful delivery of the Audience Strategy vision together

Bring your VIBE:

● 4+ years of experience in email marketing, with a deep appreciation and understanding of pop culture, eCommerce, and the music industry

● Strong foundation in email and SMS marketing best practices, including customer segmentation, journey mapping, deliverability, and performance optimization.

● Strong analytical skills with the ability to interpret data and translate insights into actionable takeaways.

● Experience with personalization, customer journey building, and retention-driving strategies.

● Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines across teams.

● Strong communication skills and the ability to collaborate with a variety of working styles

● Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects

● Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML/CSS and basic eCommerce functionality.

● Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

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Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.