Manager, Digital Marketing

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How we LEAD:

The Republic Collective in New York City is seeking a Digital Marketing Manager for its Recordings division.   Recordings is responsible to maximize the audience and revenues for the catalogs of the active frontline artists.

How you’ll CREATE:

• Identify resurgent catalog songs from the frontline labels’ active roster and execute strategies to amplify these moments and maximize audience and revenue potential
• Work with content creators, either directly or through their agencies, to expand trends and/or as part of a larger campaign initiative
• Develop assets and other audio/visual tools either independently or with design teams (in-house or external) for social accounts and advertising campaigns. 
• Working across the Recordings team and the wider artist teams to develop and execute digital marketing campaigns to support artist and album moments (eComm initiatives, album anniversaries, etc)
• Develop audience growth and superfan initiatives via CRM, eComm, fan accounts, fan to fan platforms and more
• Ensure Recordings initiatives are reflected and supported on owned and operated social accounts.
• Communicate and collaborate with label executives and artist management to build trusting relationships and showcase your proactive and powerful digital marketing ideas
• Assist in analyzing the impact of campaigns on sales, data collection, and more
• Support the broader digital marketing needs of the team, including new business opportunities
• Actively participate in team meetings, discussions and planning activities 
• Create regular label-wide communications, campaign updates and more. 

Bring your VIBE:

• You have interest in and knowledge of catalog music.   You are always curious, passionate, and thrive in a fast-paced, high-volume, creative, deadline-driven environment with the ability to multi-task and prioritize
• You understand how to develop targets and goals, and a plan to meet and surpass those goals.
• Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results
• You have a savvy analytical brain, experienced with social analytical tool such as Melody IG, Chartmetric, Luminate, Facebook Manager
• Experience and confidence in forming strategic marketing partnerships with agencies, influencers and visual creators. Existing relationships with digital platforms & online partners and brands a plus
• Not afraid of a challenge or working with big personalities and large teams
• Must be flexible and adaptable; no task is too small
• Proficiency in Microsoft Word, Excel, Outlook, Powerpoint and Google Docs 
• Knowledge of photo editing tools and video editing software a PLUS
• Extremely detail oriented and organized and high degree of confidentiality  
• Degree in relevant field, and/or equivalent career experience 
• Music industry or artist relation experience  
• Minimum 3 years prior marketing experience required 

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

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Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.