Marketing Assistant

Since opening in 1999, fabric has established itself as one of the world’s most respected electronic music institutions. With a commitment to forward-thinking music, exceptional sound and club culture, fabric has welcomed over 8 million people through its doors and been voted the world’s #1 club four times.

Beyond the dancefloor, fabric has grown into a global music brand. Launched in 2001, fabric’s record label has released over 240 records, selling more than 3 million copies worldwide. Today, fabric continues to champion electronic music through its events, record labels and creative projects, both in London and internationally.

The Role

We’re looking for a creative, organised and culturally engaged Marketing Assistant to join our team.

You’ll play an important role in bringing fabric’s stories to life across our digital channels, supporting social media, content creation, email marketing, CRM, PR and campaign delivery across fabric and its associated brands, including fabric Records, FABRICLIVE, Houndstooth and more.

We’re looking for someone who understands electronic music culture, knows how to connect with different audiences and has a natural instinct for compelling content.

You’ll work closely with our marketing team, artists and their representatives to develop engaging campaigns, grow our communities and help shape how fabric communicates with audiences around the world.

Key Responsibilities

Social Media & Content

Manage the day-to-day social media activity across fabric and its associated brands, including Instagram, TikTok, Facebook, YouTube, SoundCloud, X, LinkedIn, WhatsApp and Telegram.

Create, schedule and publish engaging content aligned with each brand’s identity and tone of voice.

Manage and maintain weekly social media content calendars, ensuring timely delivery of campaigns, announcements and promotional activity.

Write compelling copy for social media, websites, newsletters and the fabric blog.

Develop creative ideas for digital storytelling, campaigns and artist-focused content.

Monitor emerging social media trends, platform developments and conversations within electronic music culture.

Publish real-time social media content during key events, including fabric’s 24-hour Continuum series.

Engage with our online communities, responding to messages and comments in a timely and considered manner.

Coordinate and manage a team of external photographers and videographers, ensuring all club nights are covered and bookings are confirmed well in advance. 

Oversee and maintain the photo and video archive, ensuring all assets are accurately organised, categorised and stored in a clean, structured and easily accessible database.

Email Marketing, Newsletters & CRM

Manage the planning, creation, scheduling and distribution of regular newsletters and email marketing campaigns across fabric’s brands.

Coordinate weekly email marketing calendars, ensuring campaigns align with event announcements, ticket launches, record releases and wider marketing activity.

Write engaging newsletter copy, develop content ideas and ensure consistency in tone of voice and brand messaging.

Build, test and schedule email campaigns, ensuring accuracy across content, links, formatting and audience targeting.

Support the day-to-day management and maintenance of the CRM database, ensuring audience data is accurate, organised and up to date.

Assist with audience segmentation and targeted email campaigns to improve engagement, retention and conversion.

Monitor email marketing performance, including open rates, click-through rates, audience growth and campaign conversions.

Identify opportunities to improve newsletter performance, audience engagement and CRM activity through testing and optimisation.

Reporting & Performance Analysis

Prepare weekly and monthly social media performance reports across fabric’s brands and digital channels.

Track and analyse key social media metrics, including reach, impressions, engagement, follower growth and content performance.

Monitor the performance of social media campaigns, identifying successful content formats, trends and opportunities for improvement.

Produce regular email marketing and CRM reports, tracking subscriber growth, engagement, click-through rates and campaign performance.

Support the marketing team with campaign reporting and performance analysis across digital channels.

Use insights and data to make recommendations for improving content, audience engagement and future marketing activity.

Campaigns, PR & Communications

Support the planning and execution of marketing campaigns for club events, record releases and special projects.

Liaise with artists, management teams and external partners to coordinate announcements, content approvals and campaign launches.

Draft press releases and promotional copy for events and record label releases.

Support PR outreach and communications activity.

Coordinate with the wider marketing team to ensure campaigns are delivered accurately and on schedule.

Assist with fast-moving marketing requests and campaign priorities while maintaining a proactive and organised approach.

Personal & Professional Qualifications

Essential

Minimum 2 years’ experience in a social media, content or digital marketing role.

Deep knowledge of electronic music, its genres, artists and communities, with an understanding of how to communicate with different audiences.

Excellent copywriting skills, with the ability to adapt tone of voice across platforms and brands.

Proven experience creating, scheduling and managing social media content across multiple platforms.

Experience managing email newsletters and supporting CRM or email marketing activity.

Understanding of social media analytics, reporting and key performance metrics.

Strong attention to detail, particularly when managing content calendars, email campaigns and multiple deadlines.

Excellent organisational and time-management skills, with the ability to prioritise effectively in a fast-paced environment.

A creative mindset with a passion for storytelling through written and visual content.

Strong communication skills and the ability to work collaboratively with internal teams and external partners.

A proactive attitude, strong problem-solving skills and the ability to work confidently under pressure.

Desirable

Experience working in music, events, entertainment or the creative industries.

Experience using CRM and email marketing platforms, such as Mailchimp or similar tools.

Familiarity with social media scheduling, analytics and reporting platforms.

Experience with audience segmentation, email campaign optimisation and database management.

Experience writing press releases or supporting PR campaigns.

A degree in Marketing, Communications or a related discipline.

Working at fabric

You’ll join a passionate, collaborative team at the heart of one of electronic music’s most influential institutions.

This is a hybrid role based at our Farringdon office. For two weeks of each month, you’ll work three days per week from the office and two days remotely. Working arrangements for the remaining weeks will be confirmed.

Some evening and weekend work may be required to support events and live content coverage.

We value the importance of creating a diverse, equal and inclusive working environment and encourage applications from people of all genders, backgrounds, ethnicities and orientations.

How to Apply

Please submit your CV and a portfolio or examples of your work, including social media content, campaigns, copywriting or other relevant creative projects.