Manager, International Marketing

Position Overview: 

As Marketing Manager, International Repertoire, you will play a pivotal and integral role in securing the commercial and cultural dominance of UMG’s international repertoire in the Philippine market. 

The “What”: 

Delivery of Impactful Marketing Campaigns 

• Plan and execute local, innovative end-to-end marketing campaigns for the international roster of artists under the UMG label as well as other projects assigned by Head of International Marketing 

• Champion the ideation to execution of campaigns to achieve relevant marketing objectives for priority international projects 

• Ensure that said marketing plans utilize and factor in best practices across relevant touchpoints – from online to offline activations 

• Secure well-timed promotional executions for all releases especially priority ones  

• Review the performance of each campaign to pivot when there’s a need or opportunity and to contribute new learnings for succeeding projects 

• Guide junior executives to successfully support by: 

• Clearing pitch presentations and reports to regional and global marketing leads specific to the projects handled (reports include status updates like impact and next steps) 

• Strategic troubleshooting of administrative and logistical elements of end-to-end campaign planning and execution 

Audience and Landscape Understanding  

• Be the local expert for the artist’s team by providing insightful and up to date consumer, platform, and industry data – unearthing cultural and commercial truths that will inform the strategies and executions of marketing plans  

• Use insights and data to identify target audiences and trends to inspire unique online and offline marketing strategies, unlocking high-value opportunities for the international roster 

High Value Cross-Departmental and External Partnerships 

• Coordinate all internal departmental efforts to ensure the most effective execution of marketing plans 

• Discover and pursue marketing opportunities with partners and communities that will contribute to the growth objectives of the international repertoire and management of budgets 

Savvy Stakeholder Management 

• Be the point person for respective repertoire owners for promotional opportunities in the Philippines 

• Liaise with regional and global marketing leads for all marketing and ad hoc requests 

• Communicate effectively with repertoire owners, regional marketing team, and global marketing team – aiming for transparency and results 

Effective Team Management 

• Develop junior executives to become the best music marketers in the business through proper goal setting, coaching, and feedback  

• Help manage the high volume of internal and external demands by streamlining tasks and employing strategic decision-making 

• Monitor timelines of executions and ensure this is closely coordinated with key release dates 

The “How”: 

• Extensive Marketing Experience – a robust background with at least 5 years in comprehensive marketing roles, showcasing expertise across multiple platforms 

• Managerial Potential – shows great leadership skill and enough experience in the field to be able to manage and train junior executives 

• High Digital Marketing Acumen – a firm grasp of the constantly evolving digital marketing landscape, staying ahead of trends, and utilizing innovative strategies to engage audiences 

• Strategic Thinking – big picture and critical thinking to solve problems, balanced with executional know-how 

• Consumer Insight Proficiency - deep and up-to-date understanding of the landscape with a strong ability to interpret and leverage consumer insights driving successful strategies based on market demands 

• Industry Experience – across FMCG, telecommunications, e-commerce, music, entertainment, or related sectors, providing a well-rounded and grounded perspective 

• Proven Track Record of Success – demonstrated history of executing successful global marketing campaigns for emerging artist, showing initiative and creative thinking 

• Strong Project Management Skills – exceptional ability to juggle multiple projects and priorities, maintaining high organization and efficiency 

• Commercial And Creative Acumen – unique blend of strong business sense and creative flair, enabling the crafting of compelling narratives around artists and their music 

• International Exposure – experience working in diverse international environments, leading to a broader insight into global markets