Marketing Manager - Nightlife & Live Events

About The Pacha Group:

The Pacha Group is an international hospitality and entertainment company operating nightlife venues, hotels, and cultural destinations across Europe and the United States. With more than 50 years of heritage rooted in Ibiza, the Group delivers music-led experiences, hospitality, and lifestyle offerings while maintaining a commitment to sustainability, responsible operations, and community engagement.

About Pacha New York:

Pacha New York is a large-scale music and nightlife venue located in Brooklyn, presenting global electronic artists, live performances, and cultural programming. As part of The Pacha Group’s international portfolio, the venue combines advanced production technology, hospitality services, and community-focused programming to create a leading destination for music and entertainment in New York City.

Position Overview:

Pacha New York is seeking a commercially driven and culturally connected Marketing Manager to lead the planning and execution of integrated marketing campaigns across our live events programme. This role is responsible for driving ticket sales, brand visibility, and audience growth through a strategic mix of digital marketing, partnerships, content, and on-ground activations.

Working at the intersection of music, nightlife, and culture, the Marketing Manager will oversee campaign delivery from concept to execution, collaborating closely with internal teams and external partners to ensure consistent, high-impact brand presence across all channels.

Key Responsibilities:

• Plan and deliver integrated marketing campaigns to drive ticket sales, event awareness, and audience growth

• Manage campaign calendars across multiple events, ensuring alignment with programming and commercial targets

• Lead cross-channel campaign execution, working closely with the E-commerce Manager on performance marketing and conversion

• Collaborate with content, design, and social teams to ensure consistent, high-impact brand messaging across all touchpoints

• Develop and manage partnerships, sponsorships, and promotional collaborations to extend reach and engagement

• Oversee event marketing and on-site activations, ensuring alignment between digital campaigns and the live experience

• Monitor campaign performance and audience insights, using data to inform strategy and optimise future campaigns

Benefits Overview:

Eligible employees may receive comprehensive benefits including medical, dental, and vision insurance; paid time off; company holidays; and participation in retirement savings programs in accordance with company policy and applicable law.

Salary Range: USD 110,000 – 120,000 per year (Final compensation determined based on experience, skills, and internal equity)

An Equal Opportunity Employer

The Tribe is an equal opportunity employer, made up of over 35 nationalities and does not discriminate on the basis of race, color, creed, religion, gender/sex, actual or perceived gender nonconformity, identity, expression or presentation (including cisgender/transgender, non-binary or intersex status), actual or perceived sexual orientation, sexual and reproductive health decision, marital status, partnership status, familial status, caregiver status, pregnancy (including childbirth and related medical conditions), alienage, ancestry, national origin, citizenship or immigration status, age, mental or physical disability, military or veteran status, genetic information or predisposing genetic characteristic, arrest or conviction record, credit history, salary history, unemployment status, height, weight, status as a victim of domestic violence, sexual violence, stalking and sex offenses, or any other legally protected status. The Tribe is driven by the principles of love, connection, joy, and music, and bonded by a celebration of people and culture.

Work Authorization:

Applicants must be legally authorized to work in the United States.

What We’re Looking For:

• Proven experience in a Marketing Manager role within live events, nightlife, entertainment, or hospitality

• Strong understanding of performance marketing, paid media, and digital campaign optimisation

• Commercial mindset with a track record of driving revenue through marketing initiatives

• Experience working in fast-paced, high-volume environments with multiple campaigns running simultaneously

• Strong stakeholder management skills, with the ability to collaborate cross-functionally

• Passion for music, nightlife, and cultural trends, with a deep understanding of audience behaviour

• Proficiency in marketing analytics tools and platforms

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