Head of Marketing

Curate It Travel and Rise Festival are looking for a Head of Marketing to lead the full commercial marketing function across our portfolio of events and travel experiences.

This is a senior, revenue-driving role, acting as the internal promoter — fully accountable for ticket sales, campaign performance, and marketing profitability.

You will own the complete marketing lifecycle, from strategy through to sell-out, working closely with Directors and cross-functional teams to deliver best-in-class campaigns and commercial results.

The Role

You will be responsible for:

• Driving ticket revenue across all projects

• Owning paid media performance (Meta, Google, TikTok)

• Leading CRM, lifecycle marketing, and database growth

• Defining brand positioning and campaign strategy

• Managing partnerships, affiliates, and ambassadors

• Overseeing PR, media, and influencer strategy

• Building and leading a high-performance marketing team

• Managing agencies, suppliers, and budgets

Key Responsibilities
Commercial & Campaign Ownership

• Own revenue targets across all events

• Forecast weekly and monthly ticket sales

• Build and execute full-funnel acquisition strategy

• Lead pricing, tiering, and urgency mechanics

• Report weekly performance to Directors

Full Campaign Lifecycle

• Lead campaigns from pre-launch → on sale → optimisation → sell-out → post-event analysis

• Continuously optimise creative, targeting, and conversion performance

• Drive urgency and sell-out strategies

Paid Media & Performance

• Own acquisition strategy across Meta, Google, TikTok

• Set and manage ROAS / CPA targets

• Oversee tracking, attribution, and performance reporting

• Optimise spend allocation in real time

CRM & Customer Lifecycle

• Own database growth and segmentation strategy

• Improve deposit-to-full payment conversion

• Drive repeat bookings and customer retention

• Build referral and loyalty initiatives

Partnerships & External Management

• Manage brand partners, co-promoters, and artist teams in relation to marketing and event delivery

• Build and oversee affiliate and ambassador programmes

• Identify commercial partnerships to reduce acquisition costs

Brand, Creative & Content

• Own brand positioning across all projects

• Approve all campaign creative and messaging

• Oversee designers, videographers, photographers, and content teams

• Lead website UX and conversion improvements

Supplier & Network Management

• Procure and manage external suppliers

• Maintain a strong network of freelancers (design, video, content, media)

• Ensure all suppliers deliver against agreed KPIs and timelines

On-Site Delivery

• Lead on-site marketing and media teams during live events

• Oversee content capture, social output, and real-time campaign execution

• Ensure marketing delivery aligns with event operations and brand standards

Team Leadership

• Build and manage the marketing department

• Set clear KPIs and accountability structures

• Recruit, onboard, and develop team members

• Create a high-performance, results-driven culture

Remuneration
Base Salary

• £60,000 per annum

• Expected OTE: £100,000+

Bonus

• Performance-based bonus linked to revenue delivery, campaign performance, and overall profitability

• Structure and targets agreed per campaign / project

What We’re Looking For

• Proven experience in event / festival / ticketed marketing

• Strong commercial mindset — understands revenue, not just reach

• Experience managing paid media at scale

• Experience leading and developing teams

• Experience working across fast-paced event cycles and high-pressure environments

• Strong network of freelancers, agencies, and creative suppliers

• Highly organised, accountable, and results-driven

Additional Requirements

• Willingness to travel internationally

• Approx. 50 days per year on-site for events, campaigns, and content capture

Summary

This is a commercial leadership role with full ownership of marketing performance and revenue delivery.

You will be responsible for driving consistent sell-outs, leading a high-performing team, and delivering best-in-class campaigns across a global event portfolio.

Job Type: Full-time

Pay: £60,000.00-£100,000.00 per year

Benefits:

• Flexitime
• Unlimited paid holidays

Work Location: In person

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