VP, D2C Marketing

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
 

Job Title: VP, D2C Marketing

Report To: President of Merchandise, WMX 

Location: Los Angeles, CA 

A little bit about our team: 

WMX is Warner Music Group’s merchandise and e-commerce services division, focused on

helping artists connect with fans through merchandise, physical music, touring, VIP ticketing,

retail, licensing and direct-to-consumer experiences.

We work at the intersection of creativity and commerce, partnering with artists, managers, 

and label teams to build thoughtful, high-quality products and experiences that fans care 

about, and marketing them to drive revenue and add value to our clients business. From artist 

stores and limited-edition vinyl to tour merchandise and global retail programs, we treat 

merch and physical products as meaningful extensions of an artist’s creative vision.

WMX combines the global scale of Warner Music Group with an entrepreneurial, hands-on 

approach. We value collaboration, ownership, and curiosity, and we’re building a 

forward-thinking team that’s excited to evolve how artists reach and engage their audiences.

Your role:

The Vice President, D2C Marketing will lead the global direct-to-consumer marketing function for WMX, overseeing marketing strategy across artist ecommerce, third-party business, and the development of new D2C properties. This role is responsible for managing a team of senior marketing leaders embedded with label partners, as well as owning CRM, lifecycle marketing, paid media, and fan data strategy. The VP will work closely with labels, global marketing, ecommerce, creative, and operations teams to drive growth, diversify revenue streams, and build scalable, fan-first marketing systems.

Here you’ll get to:

• Lead and manage a team of marketing leaders who work directly with label marketing teams to plan and execute D2C campaigns

• Own the global CRM and lifecycle marketing strategy, including email, SMS, and data acquisition initiatives

• Oversee marketing for WMX’s third-party business, driving growth beyond Warner-signed artists

• Develop and launch new D2C properties and platforms that expand WMX’s ecommerce footprint and diversify revenue

• Set and manage paid media strategy across Meta, Google, TikTok, and emerging platforms

• Partner with ecommerce, creative, and operations teams to ensure marketing initiatives are operationally sound and scalable

• Establish KPIs, reporting frameworks, and performance dashboards across all D2C marketing efforts

About you: 

• You are a senior D2C marketing leader with experience managing teams and complex stakeholder relationships

• You have a strong understanding of how to market to fans across music, culture, and consumer products

• You are comfortable balancing long-term strategy with near-term execution

• You understand how to build systems that scale while still supporting artist-specific nuance

• You are data-informed and results-oriented, without losing sight of creative storytelling

• You have experience working closely with labels, brand partners, or similarly matrixed organizations

We’d love it if you also had:

• 7 - 10 years of experience in a similar role

• Proven success growing third-party or non-core revenue streams

• Experience launching and scaling new digital commerce properties or platforms

• Experience working across global markets and coordinating international campaigns

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

 

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

 

Thanks for your interest in working for WMG. We love it here, and think you will, too.
 

This position requires a minimum of 5 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-Onsite Salary Range: $124,000 to $200,000 Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Warner Music Group is an Equal Opportunity Employer.

Links to relevant documents:

2026 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf