Head of Creative & Brand

As Head of Creative & Brand, you will lead how the brand is expressed across every touchpoint of the business. This is a group-wide leadership role responsible for defining and delivering world-class creative standards across everything we do, from our nightclub and global events to product, merchandise, workspace, members’ club, and fitness experiences. 

You will work across both established heritage brands and new concepts, helping to shape and develop brands from their infancy through to full creative execution, including identity, guidelines and roll-out.

You will set the creative vision and ensure it is executed consistently and exceptionally at every scale. From full touring production to menus, signage, and the smallest operational details, nothing is too big or too small, every element should reflect outstanding taste and intentional design. Even the most functional objects should feel considered and beautifully executed.

This is a hands-on leadership role, combining creative direction with end-to-end delivery. You will take ideas from concept through to execution, applying strong creative judgement and a clear understanding of commercial impact.

Deeply embedded in club culture, music, nightlife, and fashion, you will bring a sharp, contemporary point of view and define what “great” looks like for the business. You will translate this into clear creative direction and standards that elevate all outputs.
You will work across the organisation to embed these standards, challenging, influencing, and guiding teams to deliver their best work. You will identify opportunities, solve problems, and drive execution, not just critique.

Working closely with Marketing, Brand Partnerships, Product, and Events, you will develop campaigns, experiences, and products that define how the brand shows up in the world. You will stay close to the work, guiding, refining, and elevating output at every stage.

Ultimately, you are responsible for raising the creative bar across the entire organisation, using creativity as a point of difference and ensuring every touchpoint strengthens the brand and delivers a cohesive, premium experience.

Creative Direction & Execution
Lead creative concepts across campaigns, events, tours, product launches, and key brand moments, overseeing all output to ensure it consistently meets a high standard. Take ideas from concept through to delivery with clarity and control, and provide clear, solutions‑focused direction to unlock creative challenges.

Brand Guardianship
Act as the central authority on brand expression across all channels and environments. Own and evolve the brand’s identity systems, guidelines, and visual language, ensuring consistency across all touchpoints, from physical spaces to digital platforms.

Team Development
Work closely with designers, videographers, and freelancers to elevate the overall creative output. Offer hands‑on direction, feedback, and mentorship, setting and upholding a high bar for craft, taste, and execution.

Culture & Creative Network
Bring a strong point of view shaped by club culture, music, and youth‑driven creativity. Build and maintain a high‑quality creative network, introducing new collaborators and perspectives into the business.

Cross‑Functional Collaboration
Partner with Heads of Department to prioritise and manage creative output across the group. Work closely with Brand Partnerships on pitch work, campaigns, and client‑facing assets, collaborating across teams to ensure alignment and consistency. Contribute creative thinking to key business initiatives.

Experience & Skills
Demonstrated experience in a senior creative role within a brand, agency, or cultural organisation, supported by a strong portfolio showcasing concept development and execution across multiple disciplines. A deep understanding of brand, with the ability to translate strategy into standout creative. Strong awareness of key platforms including Instagram, TikTok, YouTube, and LinkedIn, alongside a high level of cultural awareness across music, nightlife, fashion, and contemporary scenes. 

A well‑established network within the creative industry, and confidence in balancing strategic thinking with hands‑on delivery. Commercial awareness, including budget management and impact, and proficiency in Adobe Creative Suite and After Effects.

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