Product Planning Manager

JOB SUMMARY

This role must be confident behind the decks and in the studio, and passionate about dance music culture. Working closely with our US, European and Japan teams, you will help guide the latest innovations in DJ and Music Production equipment (hardware/software) to a discerning global market.

POSITION DETAILS:

• Classification: Exempt
• Position Status: Regular / Full Time
• Reports To: Sr. Director, Artist Relations & Product Planning
• Direct Reports: No
• Work Location: Hybrid
• Salary Range: $70k - $100k a year, plus discretionary bonus. (Offered salary is based on a variety of factors, including skills, experience, and qualifications for the role.)

KEY RESPONSIBILITIES

• Conduct rigorous tests on products in development, liaising with DJs and Music producers to collect feedback, and reporting back to our product planners (at ATC).
• Provide customer use-case examples to engineering and be the primary bridge between customer feedback and requirements.
• Conduct surveys and visiting clubs, DJs, Music Producers and dealers. Attend and support trade shows and exhibitions and festival to acquire knowledge and improve the current product portfolio and define new competitive products.
• Conduct the necessary market research, including competitive and price analysis, to support the business case for the identified product opportunity.
• Manage and maintain the catalogue and product pricing based on product roadmap and segment strategy.
• Resolve issues and answering questions from internal teams, distributors, clubs and DJs.
• Support regional marketing teams with new product introductions and the execution of the marketing plan.
• Lead new product training of internal teams to help grow demand. Create internal training material to support marketing and public relations activity.
• Visit venues across US and Latin America, as well as occasionally planning and attending global meetings.

EDUCATION & EXPERIENCE REQUIREMENTS

• High school diploma or equivalency required
• Bachelor’s degree in music, technology or media strongly preferred
• A minimum of 2 years of experience in product planning
• Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint, etc.)
• Experience DJ programs, including rekordbox, Serato DJ, Traktor
• Experience in Digital Audio Workstation programs, including Ableton Live
• Experience in Project Management

SKILLS AND COMPETENCIES:

• Job Knowledge & Technical Ability: Deeply knowledgeable and passionate about DJ and music production technology, with a strong grasp of dance music culture and trends. Skilled in collecting and interpreting customer feedback to identify product opportunities through surveys, competitive analysis, and price benchmarking. Able to translate user insights into clear product requirements and collaborate with engineers and global planners to drive innovation. Strong analytical and business skills, supporting product roadmaps and pricing strategies with data-driven insights. Experienced in managing catalogues, leading product launches, and delivering impactful training and presentations. Adept at engaging DJs, producers, dealers, and other stakeholders through events, trade shows, and venue visits to keep products and messaging globally relevant and competitive.
• Initiative & Reliability: Able to work independently, at times with limited guidance, actively identifying and addressing issues, problem-solving, and seeking out opportunities to enhance improve work outcomes. Takes ownership of responsibilities and consistently follows through to completion, demonstrating accountability and dependability.
• Communication: Communicates clearly and effectively in both written and verbal forms. Listens attentively and engages thoughtfully and harmoniously with others. Organizes and delivers information in a clear, professional manner. Highly effective at preparing and presenting information.
• Professionalism & Teamwork: Upholds high standards of integrity, discretion, and adherence to company guidelines. Encourages teamwork by fostering mutual respect, contributing to shared goals, and supporting a positive and inclusive work atmosphere.
• Customer Focus: Demonstrates a commitment to understanding and meeting the needs of customers. Actively seeks feedback, anticipates client requirements, and contributes to delivering high-quality products and services that enhance customer satisfaction.
• Innovation & Continuous Improvement: Embraces a mindset of curiosity and creativity, seeking opportunities to improve processes, products, or services. Encourages experimentation and learning from experiences to drive ongoing enhancement and value creation.

TRAVEL REQUIREMENTS

• Occasional travel: Local and national for events (avg 4x/yr, up to 25%)

PHYSICAL & MENTAL DEMANDS:

• While performing the duties of this job, the employee is regularly required to stand, sit, and walk. Must be able to sit at an office workstation for an extended period of time. May need to reach, stoop, or kneel to access items.
• Must be able to talk, hear and use wrists, hands and/or fingers frequently and repetitively to operate a computer, telephone and other office productivity machinery.
• Must frequently prepare or inspect documents, and convey details or important instructions or ideas accurately, loudly, or quickly.
• Ability to work independently, and prioritize duties to ensure timely completion. The ability to collaborate is also imperative.
• Requires active listening, critical thinking, making decisions, time management, as well as administration skills.
• Ability to interact in a courteous professional manner at all times.
• Regular, predictable attendance is required. Includes adherence to the hybrid work schedule (Mon/Fri – work from home, Tues/Weds/Thurs – in-office) and core hours of 10am to 4pm on in-office workdays.
• Role occasionally involves physical activity such as lifting, carrying, and setting up booth materials and displays, as well as breaking down equipment post-event; candidates should be comfortable with repetitive movement and occasional moderate lifting, pushing and pulling (up to 25 lbs).

The physical and mental demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

WORK ENVIRONMENT

• No hazardous or significantly unpleasant conditions (such as in a typical office).
• Moderate noise (i.e., business office with computers, phones, printers and light traffic).
• Indoor business office environment with windows; light foot traffic within work areas.
• If traveling to represent the company at trade shows, conferences, music festivals, or similar events, this may include: exposure to high-volume crowds, loud audio environments, and extended periods of standing or walking; Exposure to dynamic lighting environments during live events and tradeshows, including strobe effects, flashing lights, and low visibility setting.
• If traveling to events, visiting customers, and/or warehouse locations this may include: Navigating busy airports, managing time zone changes, extended sitting during flights, and maintaining focus and professionalism during long or irregular travel days; Driving long distances, operating a vehicle for extended periods, maintaining alertness, and managing schedules across multiple sites or client locations; Comfort with independent travel.

The work environment characteristics described here are representative of those a teammate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WHAT WE OFFER

• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• 15 days of paid time off, 2 floating holidays, and paid holidays annually
• Employee discounts on AlphaTheta and Pioneer DJ products
• Professional development and education opportunities
• A diverse, inclusive, and music-loving company culture

EQUAL OPPORTUNITY STATEMENT

AlphaTheta is an equal-opportunity employer. AlphaTheta complies with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. All qualified applicants are considered for employment without regard to an individual's race, color, religion, religious creed, national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic characteristics), genetic information, marital status, reproductive health decision-making, sex, gender (including gender identity and gender expression), age, sexual orientation, protected veteran and/or military status, protected medical leaves, domestic violence victim status, political affiliation, or any other status protected by federal, state, or local laws. All candidates must be able to prove eligibility to work in the United States and be willing to complete a background check.

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