Reverb Chicago, IL, USA
Feb 21, 2020Full time
Reverb is a leading online marketplace for buying and selling new, used, and vintage musical instruments. Since launching in 2013, Reverb has grown into a vibrant community of buyers and sellers all over the world. By focusing on inspiring content, price transparency, musician-focused eCommerce tools, a music-savvy customer service team, and more, Reverb has created an online destination where the global music community can connect over the perfect piece of music gear. We are seeking a talented, action-oriented Digital Marketing Specialist, SEM to join our growth marketing team. You should have experience building and managing large scale direct response Google SEM campaigns, preferably within the retail/ecommerce vertical. You will be responsible for developing and executing Reverb’s SEM strategy, scaling Reverb’s SEM program, and expanding upper funnel initiatives such as showcase shopping and display. At Reverb, we’re bringing our mission of making the world more musical to life through authentic, customer-centric marketing campaigns. We are constantly exploring new ways to acquire, activate and retain engaged buyers. We demonstrate daily how data, insights, and innovative-thinking can craft strategy and campaigns that lead to global growth. This role is located in our Chicago, IL office. Responsibilities Support the growth of Reverb’s performance marketing practice and global SEM program Manage the SEM program to strict performance goals while testing and expanding into more upper funnel initiatives (Display, YouTube, etc.) Deliver reporting, insights, and forecasts that accurately and appropriately measure channel performance on a daily through annual basis Partner with marketing team members to develop integrated efforts, such as integrated Google Display campaigns Scale international search coverage of both buyers and sellers in key markets Design, implement and iterate on experiments to acquire new buyers through performance marketing channels Stay on top of the always-evolving digital marketing landscape, from industry news to emerging technology and new campaign types Requirements You have 3-5 years of online and direct response marketing experience with demonstrated success in managing substantial paid search budget to specific goals You have deep familiarity with multiple bidding strategies and bid management tools You have strong critical thinking skills coupled with a bias towards action so as to anticipate the constantly changing marketing arena and prepare Reverb to navigate and be successful through those changes You have demonstrated the ability to overcome problems or make the most out of what is available to create a solution You are highly collaborative and operate with integrity, confidence, and empathy You are passionate about contributing to a marketplace that serves the creative community and deeply care about the customer experience What’s Next Interested in working with us? Send us a cover letter and resume explaining why you’d be great for the job. We value your unique talents and point of view, so feel free to tell us what you’re all about. If you’re into music or play an instrument, we’d love to hear about it. Not everyone at Reverb is a music maker, but we all embrace our mission of making the world more musical. What you'll get: To complement our competitive compensation and equity plans, we offer: No-bureaucracy environment where ownership and initiative are valued. Health insurance and a healthy work environment. 401k with company match. Paid parental leave. Flexible vacation and sick days. Pre-tax commuter benefits. Bi-monthly lunches. A MacBook, monitor, keyboard, mouse of your choice and standing desk. >>> Click on Apply Now to be taken to the application page.