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WHO WE ARE AVA & UP Productions is in the business of making moments. We are part creative agency, part cultural institution — built to connect audiences and brands with music, fashion, and youth culture through experiences that endure long after the lights go down. UP Productions is the agency engine at our core, specialising in the design and delivery of real-world brand experiences. Working across conferences, retail pop-ups, and large-scale event activations, we provide end-to-end services — strategy, creative, design, production, and operations — translating bold ideas into cultural engagement and measurable impact. From intimate brand activations to multi-city touring productions, we don't do ordinary. And we don't work with people who do either. Our mission is to instigate innovation, collaborate with artistic talent, and develop culture through creative arts, music, design, and discussion. AVA Festival & Conference is the flagship expression of...