AVA Festival & UP Productions Ltd

AVA & UP Productions is in the business of making moments.

We are part creative agency, part cultural institution — built to connect audiences and brands with music, fashion, and youth culture through experiences that endure long after the lights go down.

UP Productions is the agency engine at our core, specialising in the design and delivery of real-world brand experiences. Working across conferences, retail pop-ups, and large-scale event activations, we provide end-to-end services — strategy, creative, design, production, and operations — translating bold ideas into cultural engagement and measurable impact. From intimate brand activations to multi-city touring productions, we don't do ordinary. And we don't work with people who do either.

Our mission is to instigate innovation, collaborate with artistic talent, and develop culture through creative arts, music, design, and discussion.

AVA Festival & Conference is the flagship expression of that mission. Founded by UP Productions in 2015, AVA was built with two distinct identities: an International Showcase Festival & Conference operating as a ticketed event, alongside community-focused conference and free fringe programme operating as a not-for-profit. What began as a one-day, single-venue event with 1,500 attendees has grown over the past decade into a 30,000+ attendee, multi-venue celebration of Audio-Visual Arts — spanning Belfast and London, with satellite events worldwide and a global online audience of over 25 million viewers.

We are a fast-moving, ambitious team — obsessed with quality, driven by creativity, and always looking for new ways to bring artists, audiences, and brands together.