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Google New York, NY, USA
May 08, 2019
Full time
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. As the Head of Integrated Marketing for YouTube Music you'll drive strategy and execution of integrated marketing campaigns for YouTube Music. As a leader in the YouTube Music marketing organization, you will design and build the internal capabilities for subscriptions marketing and lead the integrated Marketing team. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Responsibilities Lead Go-to-Market campaign strategy and execution, including planning and creative and media briefs and driving execution with a cross-functional team of subject matter experts. Develop the calendar of YouTube Music moments and marketing opportunities, by working together with product marketing, media, creative, growth and international teams. Foster relationships with our content partners to acquire and clear partner content, build integrated co-marketing campaigns. Inspire and mentor the YouTube Music Integrated Marketing team. Minimum qualifications: BA/BS degree or equivalent practical experience. 10 years of experience working in a brand development focused role. Preferred qualifications: MBA degree. A passion for music and/or experience in music marketing. Experience in consumer product marketing. Experience with large scale product launches. Integrated Marketing Campaign leadership experience and Go-to-Market experience. Experience building international playbooks/toolkits guiding regional and local Marketing teams. Ability to manage campaigns with large budgets.
Google San Bruno, CA, USA
May 08, 2019
Full time
Google's projects, like our users, span the globe and require managers to keep the big picture in focus. As a Program Manager at Google, you lead complex, multi-disciplinary projects. You plan requirements with internal customers and usher projects through the entire project lifecycle. This includes managing project schedules, identifying risks and clearly communicating goals to project stakeholders. Your projects often span offices, time zones and hemispheres, and it's your job to keep all the players coordinated on the project's progress and deadlines. The recently relaunched YouTube Music app brings the best of Google Play Music to YouTube, and delivers a premium music streaming experience to our users. The YouTube Music team works with music publishers, record labels, collection societies and artists on growing their businesses while also enabling our users to enjoy their content via our platform. In this role, you'll work at the intersection of music and technology. You'll work with Music and Subscriptions Operations, Business, Product and Engineering teams to discover, construct, drive, execute and land programs that solve operational challenges for the YouTube Music business. You'll help define and monitor the progress of key milestones, and drive launches of new features and initiatives cross-functionally. You'll anticipate roadblocks in advance, resolve action items, create reporting for cross-functional teams, communicate program status, risks and next steps, and lead the team to be more operationally effective. You have a positive, can-do attitude with a desire to do what it takes to contribute to the overall success of a program. At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together. Responsibilities Define and meet launch and quality milestones for complex YouTube Music programs. Design and implement end-to-end processes focused on driving team efficiency and solving program management needs. Coordinate upcoming features and initiatives for smooth on-time launches with the cross-functional team. Network with a diverse set of stakeholders, generate buy-in and navigate conflicting priorities to ensure on-time project delivery. Identify strategic opportunities for the Operations teams to add value to new and existing features. Maximize program successes through effective project organization, accurate prioritization and trade-off management. Scale existing processes for growing and/or changing needs. Leverage technical and analytical abilities to automate tasks. Evaluate progress and communicate program status, risks, and next steps to internal stakeholder teams. Facilitate seamless communication within teams and throughout the organization. Minimum qualifications: Bachelor's degree or equivalent practical experience. 4 years of experience in program management, project management, product management and/or technical partner management/operations. Preferred qualifications: Experience working across cross-functional teams (e.g., engineering, product, marketing, sales, policy) towards data-driven goals. Experience with G Suite and project management tools/frameworks (e.g., Agile, Waterfall, etc.), and passion for technology. Demonstrated ability to take initiative, lead and make continuous improvements. Ability to see the big picture with excellent attention to detail. Ability to manage time-sensitive projects in a changing environment, and quickly resolve issues. Excellent organizational, people and project management skills, with ability to convey information to team members in a timely, concise manner and delegate. Demonstrated problem solving and analysis skills with excellent business judgment.
Google New York, NY, USA
May 08, 2019
Full time
As a member of the Global Communications & Public Affairs team, you will work cross-functionally to help communicate with journalists and other thought leaders; devise specific communications materials and campaigns based on understanding of journalists' interests; engage in face-to-face meetings with commentators and other opinion formers; develop print and web-based material supporting these campaigns; and counter misinformation that might interfere with our business and ability to serve our users. We're looking for great communicators who can understand complex issues and explain them in person and also via well written, simple blog posts, FAQs, video scripts and more. As a leader, you will keep your team on track with the overall strategy, giving them direction when it comes to specific product and business area decisions. You will also provide direct communications support for senior executives. As part of of the music communications team, you will help build the overall strategy for Music communications, including surfacing and telling artist stories, and highlighting popular and emerging artists on YouTube -- all while aligning your initiatives with overall goals of the business. You will also provide direct communications support for senior executives on our Music team and help manage the external communications around our ongoing music negotiations. It's our job to help inform and educate users, advertisers, partners, opinion leaders--and our own employees--about the benefits of Google's products, our distinctive company culture/values, and our approach to the big public policy issues of the day. We are looking for quick-witted, entrepreneurial and intellectually curious people to join the team. To succeed here, you'll need to be able to combine creativity with the organizational skills to manage numerous different projects to tight deadlines simultaneously, as well as enjoy pitching to all kinds of journalists, bloggers and commentators (we find it hard too!), or producing internal communications and events for our employees. Things happen quickly at Google and to get stuff done here you need to be an enthusiastic team player - a self-starter who can work cross-functionally and isn't frightened to take risks or try out new ways of doing things. Responsibilities Work with executives on our music product area and our global, music business organization to develop and deliver compelling messages related to the perception of YouTube in the music business. Develop creative stories to land in consumer and music industry publications, own and manage corporate and crisis communications around music, and executive public relations initiatives. Partner internally with YouTube marketing to shine a spotlight on great artist stories and interesting data insights. Build and rollout communication initiatives that relay our key messages and goals in the world of music. Own and manage our external relationships with the media and key music influencers, and cultivate partnerships with artists and music industry players. Minimum qualifications: Bachelor's degree or equivalent practical experience. 7 years of relevant communications and publicity experience. Authorization to work in the United States. Preferred qualifications: Experience collaborating with marketing teams to bring multi faceted music campaigns to consumers. Understanding of the music and entertainment world, both at a high and granular level. Understanding of YouTube and tech policies and regional regulations both in the US and globally that impact music. Effective team player who can lead efforts across music; capable of working calmly and quickly in high-stress environments Persuasive when presenting to larger groups or in regular meetings, both internally and externally. Strong communication skills and decisive leadership.
Google New York, NY, USA
May 08, 2019
Full time
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. YouTube Music delivers a premium music listening experience. We have built an Artist Marketing team to extend our value to artists and better serve the music industry. Artist Marketing Manager, you will lead our highest priority and investment artist marketing campaigns. You will be creative, organized, and motivated to craft and launch global artist marketing campaigns and lead strategy for our most important subset of artist partners: superstars and established acts. You will oversee the strategic development of our approach with our partners and the broader industry and execute our artist partnerships. You will work with our Product, Artist Relations, Programming, Brand and Creative, Press, Legal, Media, and Communications teams and externally with labels, artists, and managers. In this role, you will contribute experience in music business and strategic planning to manage promotional efforts and provide analytical insights into strategic music industry marketing initiatives. You will be the artist marketing lead for all of our partnerships and the industry partners who work with them. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Responsibilities Provide leadership and concurrently manage the execution of multiple live global artist marketing campaigns. Work with cross-functionally with promotional owners to process and deliver. Work with our Creative and Brand team to ensure their vision is manifested threaded throughout campaign work. Track and measure of campaign success with regular quantitative-driven check-ins. Develop pitch materials, execution updates, and campaign recaps for music label executives, artists and their management teams, and Google and YouTube marketing and product leadership. Prepare presentations and clearly communicate findings from initiatives to management and to the broader organization. Work with our Artist and Label Relations teams to ensure the success of campaigns. Build an immersive partnerships with label marketing counterparts, managers, and artists. Minimum qualifications: Bachelor's degree or equivalent practical experience. 7 years of experience working in music/tech marketing, and/or digital marketing or strategy consulting. Experience in budget management and key performance indicator (KPI) tracking. Experience with spreadsheet software and text editors. Preferred qualifications: MBA. Experience in integrated marketing campaigns, leadership and go-to-market strategy. Experience in marketing, working with talent and management within the music industry. Ability to manage campaigns with large budgets. Ability to work on multiple projects simultaneously in a fast-paced environment. Ability to lead, communicate, and build collaborative partnerships with product partners and other cross-functional teams across all levels of management. Ability to present to leadership and external audiences. Excellent business judgment, problem-solving, and analytical, collaboration, and written and verbal communication skills.
Google New York, NY, USA
May 08, 2019
Full time
As a member of the Global Communications & Public Affairs team, you will work cross-functionally to help communicate with journalists and other thought leaders; devise specific communications materials and campaigns based on understanding of journalists' interests; engage in face-to-face meetings with commentators and other opinion formers; develop print and web-based material supporting these campaigns; and counter misinformation that might interfere with our business and ability to serve our users. We're looking for great communicators who can understand complex issues and explain them in person and also via well written, simple blog posts, FAQs, video scripts and more. As a leader, you will keep your team on track with the overall strategy, giving them direction when it comes to specific product and business area decisions. You will also provide direct communications support for senior executives. As part of of the music communications team, you will help build the overall strategy for Music communications, including surfacing and telling artist stories, highlighting popular and emerging artists on YouTube -- all while aligning your initiatives with overall goals of the business. You will also provide direct communications support for senior executives on our Music team and help manage the external communications around our ongoing music negotiations. It's our job to help inform and educate users, advertisers, partners, opinion leaders--and our own employees--about the benefits of Google's products, our distinctive company culture/values, and our approach to the big public policy issues of the day. We are looking for quick-witted, entrepreneurial and intellectually curious people to join the team. To succeed here, you'll need to be able to combine creativity with the organizational skills to manage numerous different projects to tight deadlines simultaneously, as well as enjoy pitching to all kinds of journalists, bloggers and commentators (we find it hard too!), or producing internal communications and events for our employees. Things happen quickly at Google and to get stuff done here you need to be an enthusiastic team player - a self-starter who can work cross-functionally and isn't frightened to take risks or try out new ways of doing things. Responsibilities Work with executives on our music product area and our global, music business organization to develop and deliver compelling messages related to the perception of YouTube in the music business. Develop creative stories to land in consumer and music industry publications, own and manage corporate and crisis communications around music, and executive public relations initiatives. Partner internally with YouTube marketing to shine a spotlight on great artist stories and interesting data insights. Build and rollout communication initiatives that relay our key messages and goals in the world of music. Support music communications press team. Support senior communications team to help launch and grow awareness for YouTube music on the consumer and product side. Minimum qualifications: Bachelor's degree or equivalent practical experience. 2 years of relevant communications and publicity experience. Authorization to work in the United States. Preferred qualifications: Effective team player who can lead efforts across music; capable of working calmly and quickly in high-stress environments. Persuasive when presenting to larger groups or in regular meetings, both internally and externally. Solid understanding of, and interest in the music and entertainment world, both at a high and granular level; history of managing complex corporate PR initiatives and experience dealing with the business side of the music industry. Strong communication skills.
Google New York, NY, USA
May 08, 2019
Full time
As a Indie Label Relations Manager, you will be responsible for providing ongoing relationship management to YouTube's key independent US label partners, with a focus on supporting labels and artists with promotional opportunities to help build their success. You will interact regularly with counterparts at labels and also collaborate closely with internal teams. At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together. Responsibilities Develop and maintain strong relationships with label contacts to receive information about new music releases. Oversee, filter and prioritize music releases, centralizing and communicating information to internal stakeholders whose programs and products are promoting artists. Collaborate closely with internal teams on promotional opportunities. Facilitate label interaction with other internal teams (e.g., Marketing, Artist Relations, Programming). Partner with internal label business owners to ensure strategic approach to holistic relationships. Minimum qualifications: BA/BS degree or equivalent practical experience. 7 years of experience in the music industry. Preferred qualifications: Experience in a partner-facing, A&R, or radio promotion role at a label, artist management and/or digital music company. Developed network of relationships with independent labels and/or artists. Knowledge of music industry trends across all genres. Ability to take initiative and build productive relationships externally and internally. Developed communication and interpersonal skills. Effective organizational, leadership and analytical skills.