Louder

About the Role We are seeking a Marketing Director to lead the end-to-end marketing strategy and paid media campaigns across a portfolio of 25,000-capacity festivals in London in 2027. Key Responsibilities Strategy & Leadership – Develop and own the overarching marketing strategy across all festivals in the portfolio, ensuring alignment with business objectives and commercial targets – Manage and allocate the full marketing budget across events, channels, and agencies with rigorous ROI accountability Paid Media & Performance Marketing – Lead the strategy and execution of all paid media campaigns across Meta, Google, TikTok, Spotify, YouTube, programmatic, and OOH channels – Set campaign KPIs, manage agency relationships, and ensure paid activity is optimised toward ticket sales and cost-per-acquisition targets – Oversee audience segmentation, lookalike modelling, and retargeting strategies to maximise conversion at each stage of the...