upnow media (Bar 25 Music, Sounds Of Sirin, TalkTalk Records)

UpNow Media is an independent, internationally operating music company based in Europe and remotely. We manage artists, labels, and projects in the electronic music space.

Our portfolio includes the labels Bar 25 Music, Sounds of Sirin, and TalkTalk Records, as well as our B2B division UpNow Music, which focuses on creative marketing and platform solutions for artists and partners.

Our mission is to combine innovative content, sustainable audience development, and tech-driven distribution – always guided by artistic authenticity and long-term vision.