upnow media (Bar 25 Music, Sounds Of Sirin, TalkTalk Records)

UPNOW Media is an independent music company based in Europe and active internationally. We manage artists, labels, music rights, playlists, mood channels, and creative projects across the electronic music space.

Our portfolio includes the labels Bar 25 Music, Sounds Of Sirin, and TalkTalk Records, alongside our B2B division, UPNOW Music, which focuses on creative marketing, platform development, and solutions for artists, labels, and partners.

Our mission is to combine strong artistic curation with sustainable audience growth, modern distribution, playlist and channel development, and long-term music rights strategies. Everything we do is guided by authenticity, cultural relevance, and a forward-thinking mindset.