Serious is one of the UK’s leading producers of live jazz, international and new music events. Working with artists and partners from all over the world, we create world-class festivals, concerts, tours and special events including the EFG London Jazz Festival, the UK’s largest annual celebration of jazz. Widely acknowledged for delivering world-class artists and emerging stars, the Festival continues to take jazz to a massive audience, in one of UK's landmark music events. However, our work spans much further than the Jazz Festival, we produce more festivals and tours throughout the year in broader musical genres, provide programming consultancy, and produce a rich year-round programme of Creative Engagement and Talent Development projects.