Primary Wave

Primary Wave is the leading independent publisher of iconic and legendary music in the world. The company is home to some of the most iconic songwriters, artists, and record labels across the history of recorded music including Sun Records, Bob Marley, Stevie Nicks, Frankie Valli & the Four Seasons, Smokey Robinson, Whitney Houston, Burt Bacharach, Prince, Olivia Newton-John, Ray Charles, Aerosmith, Def Leppard, War, Robbie Robertson, Count Basie, Sly & The Family Stone, Boston, Alice Cooper, Paul Anka, Boy George and Culture Club, Allee Willis, Leon Russell, Free, Toots & The Maytals, Steve Cropper, Glenn Gould, Air Supply, Holly Knight, Godsmack, Disturbed, Devo, Donny Hathaway, Nicky Chinn, Noel Hogan (Cranberries), Dan Wilson, KT Tunstall, Patrick Leonard, Sturken & Rogers, and many more. The songs represented by Primary Wave include over 700 Top 10 singles, and over 300 #1 hits. Throughout the company’s 15-year existence, Primary Wave Music has embraced an entrepreneurial spirit, offering and executing proactive one-of-a-kind ideas, unique services and marketing campaigns for our artists.  Primary Wave has earned a stellar reputation for being forward thinking and re-introducing classic artists and their music into the modern marketplace as well as nurturing young talent to become legends themselves.  This success is based upon our team of seasoned and creative executives collaboratively working together closely with our artists as partners.  As a company, we strive for excellence in the pursuit of iconic artists and catalogs that not only reflect great artistry, but impact and influence culture.

Our management division is led by a team of the most passionate and creative people in our business who represent some of the world’s most critically acclaimed artists including Melissa Etheridge, Cypress Hill, Bell Biv DeVoe, CeeLo Green, Fantasia, Eric Benét, Plain White T’s, Skid Row, Jam & Lewis, Yolanda Adams, and producers Mitch Allan, M-Phazes, Mag, Jon Levine amongst others.

Jan 12, 2023
Full time
Primary Wave New York, NY, USA
Essential Functions: To develop and execute innovative digital marketing campaigns for our company and artist roster. More specifically, responsibilities will include the following: • Develop overall digital strategy and build/execute innovative campaigns to further our artists’ data capture, sales, and advertising goals, and react to social analytics in order to improve the success of these campaigns. • Develop creative out of the box ideas and campaigns. • Create and manage internal communication decks as required. • Create social media content calendars and monitor social media pages. • Direct and manage relations with internal digital team as well as 3rd party partners and agency clients. • Using insights, analytics, and consumer insights to inform effective marketing initiatives and decisions. • Direct and approve creative processes for all internal and external marketing collateral. • Work closely with internal talent...
Jan 12, 2023
Full time
Primary Wave Los Angeles, CA, USA
The Primary Wave Sync Licensing department is seeking a  Manager, Sync Clearance & Licensing  to join our Los Angeles team. Primary Wave Music is the leading independent publisher of iconic and legendary music in the world. The company is home to some of the most iconic songwriters, artists, and record labels across the history of recorded music including James Brown, Bob Marley, Stevie Nicks, Smokey Robinson, Burt Bacharach, Ray Charles, Sun Records, and many more. Throughout the company’s 16-year existence, Primary Wave has earned a reputation for being forward-thinking and re-introducing classic artists and their music into the modern marketplace, as well as nurturing young talent. As a company, we strive for excellence in the pursuit of iconic artists and catalogs that not only reflect great artistry, but impact and influence culture. We are looking for an experienced, detail-oriented team member to join our Sync department in the full-time position...
Jan 12, 2023
Full time
Primary Wave New York, NY, USA
The Primary Wave Sync Licensing department is seeking a New York-based Director of Creative Sync. This is an opportunity for an experienced creative exec to join our dynamic team and work with some of the world’s most iconic music. This is a creative/pitch position that reports to the SVP/Head of Sync, and would work closely with the entire Sync team as well as other Primary Wave departments. The ideal Director of Creative Sync candidate: ● Has 8-10+ years sync licensing experience at a music publisher, record label, ad agency, music supervision company or a similar position in a Sync / Licencing department ● Has an extensive, proven track record of proactively pitching and landing syncs in various visual media ● Has a very deep, established network of music supervision and other contacts in advertising and in film/TV music organizations, and is proactive in creating new client relationships ● Has thorough knowledge of music licensing, copyright, and the evolving...