Additive Music PR

Additive Music PR is a boutique PR agency specialising in dance and electronic music, across singles, albums, events and artist-focussed campaigns.

Additive was founded by Greg Sawyer in 2016. Previously in-house at Defected Records and with over a decade's experience in the music industry, Greg was the label’s sole publicist across their albums, singles and events, and has built campaigns for the likes of Pete Tong, Gorgon City, MK, Frankie Knuckles, Dimitri From Paris and Hercules and Love Affair. Greg has also worked campaigns for events at world-renowned venues such as Ministry of Sound, Pacha, Space Ibiza, Amnesia and Oval Space.

Additive Music PR clients past and present include Island Records, Doorly, Sony Music, M.A.N.D.Y, Mark Knight, Jaguar Skills, Salsoul, Joey Negro, Poker Flat, Decca, DJ Zinc and Get Physical.