The Collab was founded in 2019, by Ricky Oscroft and Michael Heaven, after a collective 20+ years working across many of the UK's major music festivals and live entertainment promoters.
Built around our core values and what makes us different — we're passionate and connected, with comprehensive knowledge to share and can offer opportunities that are 'year-round'. The Collab specialises in creating and negotiating collaborative partnerships, activation concepts and campaigns that bring together rights holders with culturally relevant brands, to ultimately create unforgettable live event experiences.