The Octave Group

The leader in interactive music and entertainment experiences featured in bars, restaurants and other social venues in North America and Europe.

At Octave Group, we believe in the power of music and media to inspire emotional connections in shared spaces, enhancing the way people interact with each other and with their surroundings. Our offerings include TouchTunes, the pioneer in crowd-sourced music and entertainment featured in bars, restaurants and other shared spaces, and PlayNetwork, the leader in helping brands create emotional connections with their customers through music and media, in-store and beyond.

We reach more than 100 million consumers every day in more than 135 countries through 450+ brands, 185,000 locations and 2,500 local partners. Octave Group has offices in New York, Montreal, Chicago, Seattle, London, Columbus, Los Angeles, Vancouver, Hong Kong, Shanghai, and Sydney.

The Octave Group New York, NY, USA
Nov 02, 2020
Full time
You love music. You care deeply about the products you work on. You know how to understand, connect with and deliver a message to an audience. You are creative, resourceful, driven and a team player. As a Product Marketing Manager under the PlayNetwork brand, you will be responsible for the development of value props and positioning, audience segmentation, GTM, and sales enablement for PlayNetwork products/services, including Apple Music for Business campaigns. What your day to day looks like: Driving product marketing for PlayNetwork’s services portfolio, including research, positioning, content, and campaign development in order to create demand. Identifying and mapping buyer journeys, pricing strategies, and demand scenarios for multiple markets. Crafting compelling messages for specific audiences aligned with buyer need. Partnering with Product team to define market needs, features, roadmap and feedback cycle. Partnering with Growth Marketing to...