Music Choice
New York, NY, USA
Job Summary/Function
Responsible for leading consumer marketing efforts across of all Music Choice platforms
Accountabilities
Lead the development of Consumer Marketing plans and tactics to grow subscribers across various SVOD products, Karaoke, Relax and a new streaming music service. Identify metrics to determine effectiveness of marketing programs and make recommendations for ROI and consumer impact
Work with internal departments as well as strategic partners to create successful on and off-channel consumer programs that enhance and maintain relationships with our MVPD and strategic partners.
Work closely with Marketing, Product, Programming & Creative teams to ensure expanded usage and growth for the Music Choice portfolio of products while achieving revenue goals and expanding customer engagement across platforms.
Understand the dynamics related to the industries Music Choice participates and how they affect the Company. Provide...