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Red Bull GmbH
National Culture Marketing Manager
Red Bull GmbH Madrid, Spain
The National Culture Marketing Manager has the overall strategic and operative responsibility for the Culture Marketing program in his/her region with the aim of building brand relevance within the playgrounds of music, dance and art. The aim is to translate the global Culture Marketing strategy into a national strategy and create a locally relevant and impactful program. He/she is responsible for building and maintaining a strong network of artists and creative Opinion Leaders. Additionally, he/she develops new concepts and ideas, evaluates the effectiveness and impact of our existing programs and aligns closely with other business entities such as brand marketing, communications or sales. His/her work contributes to the overall national marketing and business goals in-line with the set international marketing strategy. RESPONSIBILITIES Areas that play to your strengths All the responsibilities we'll trust you with: CULTURE PROJECTS & PROGRAMS: Translate the International Culture Strategy into a national Red Bull Culture program, implementing concepts relevant to local market and business requirements; Create and execute high quality events of all scales and leverage existing international projects; Plan and execute an efficient 3rd party events program QUALITY CONTROL: Manage top quality pre and post campaign/event KPI tracking and evaluate the results and final outcome/impact of all activities and translate into learning. PEOPLE AND KNOWLEDGE MANAGEMENT ARTIST PROGRAMS: Cultivate a rich network in the fields of culture in general and music in particular to be aware of new upcoming trends and movements; Establish a strong portfolio of artists to work with on various projects; Ensure a tight network with local music entities (labels, agents, bookers…) to support and drive both artist collaborations as well as licensing conversations. STRATEGIC RESPONSIBILITIES FOR THE CULTURE PROGRAMMES: Contribute to reaching all national marketing and sales targets and create and maintain an outstanding artist/opinion leader network. EXPERIENCE Your areas of knowledge and expertise That matter most for this role: 5+ years of experience in a creative-based role (editorial, record label, agency, management, etc.) working directly with talent on deadline-driven projects Experience and Expertise in dealing with artists and related entities (labels, management, etc.) as well as dealing with brand partnerships Strong management skills, working with a team of specialists, leading external agencies/freelances Clear understanding of global entertainment, music and culture industry, as well as a firm understanding of the youth culture market and scenes in the country University Degree or multiple years of working experience in a professional business environment Fluent in Spanish & English written and spoken Travel up to: 25% >>> Click on Apply Now to be taken to the application page. 
Dec 06, 2019
Full time
The National Culture Marketing Manager has the overall strategic and operative responsibility for the Culture Marketing program in his/her region with the aim of building brand relevance within the playgrounds of music, dance and art. The aim is to translate the global Culture Marketing strategy into a national strategy and create a locally relevant and impactful program. He/she is responsible for building and maintaining a strong network of artists and creative Opinion Leaders. Additionally, he/she develops new concepts and ideas, evaluates the effectiveness and impact of our existing programs and aligns closely with other business entities such as brand marketing, communications or sales. His/her work contributes to the overall national marketing and business goals in-line with the set international marketing strategy. RESPONSIBILITIES Areas that play to your strengths All the responsibilities we'll trust you with: CULTURE PROJECTS & PROGRAMS: Translate the International Culture Strategy into a national Red Bull Culture program, implementing concepts relevant to local market and business requirements; Create and execute high quality events of all scales and leverage existing international projects; Plan and execute an efficient 3rd party events program QUALITY CONTROL: Manage top quality pre and post campaign/event KPI tracking and evaluate the results and final outcome/impact of all activities and translate into learning. PEOPLE AND KNOWLEDGE MANAGEMENT ARTIST PROGRAMS: Cultivate a rich network in the fields of culture in general and music in particular to be aware of new upcoming trends and movements; Establish a strong portfolio of artists to work with on various projects; Ensure a tight network with local music entities (labels, agents, bookers…) to support and drive both artist collaborations as well as licensing conversations. STRATEGIC RESPONSIBILITIES FOR THE CULTURE PROGRAMMES: Contribute to reaching all national marketing and sales targets and create and maintain an outstanding artist/opinion leader network. EXPERIENCE Your areas of knowledge and expertise That matter most for this role: 5+ years of experience in a creative-based role (editorial, record label, agency, management, etc.) working directly with talent on deadline-driven projects Experience and Expertise in dealing with artists and related entities (labels, management, etc.) as well as dealing with brand partnerships Strong management skills, working with a team of specialists, leading external agencies/freelances Clear understanding of global entertainment, music and culture industry, as well as a firm understanding of the youth culture market and scenes in the country University Degree or multiple years of working experience in a professional business environment Fluent in Spanish & English written and spoken Travel up to: 25% >>> Click on Apply Now to be taken to the application page. 
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