Industry Insights > The Glossary

The Glossary: Head of Creative Sync at Ministry of Sound Publishing | Dane Bradshaw

What does a Head of Sync do?

A Head of Sync handles music licensing and negotiation, creative pitching and new business at a record label or publishing house. In a nutshell they try and place music on media such as film, tv, ads, online etc

What makes a great Head of Sync?

Good knowledge of the catalogue you represent as well as awareness of external music trends and scenes. Excellent social skills and a strong contact list of producers, music supervisors, film houses, brands or anyone else that would need to use music in their projects. Attention to detail is key when it comes to the admin and finance side too.

What are the basic professional requirements for a successful Head of Sync?

There’s no professional requirements needed (i.e. degree) but experience within the music industry is a definite bonus and a keen passion to learn. 

What are the common misconceptions about the role of a Head of Sync? 

One of the common misconceptions about sync in general is that there is a specific sound or style that’s ‘perfect for sync’. Whilst there are some styles that do better than others, there aren’t any rules to what gets placed and what doesn’t – just try and find where your music might be a good fit!