Marketing Manager (Electronic & Dance Music)

Motive Unknown is a strategic marketing consultancy working with artists & managers, record labels, music creation platforms, music hardware and other music-adjacent companies. We help our clients grow and forge better connections with their audiences.

We are looking for a highly motivated and talented marketing manager whose role will be to manage client relationships, and lead in the creation and execution of original, creative, best-in-class marketing initiatives for those clients, primarily focused on the recorded music space (i.e. labels, management companies, artists direct etc).

Key responsibilities include

• Managing all projects with allocated clients and providing digital marketing services across organic and paid campaigns, reporting, CRM, audience engagement and overall online presence.
• Managing client relationships allocated to your team.
• Crafting best-in-class marketing strategies for our clients.
• Working with the rest of the team to develop effective digital marketing strategies.
• Managing the practical execution of the digital marketing campaigns for all applicable territories.
• Staying abreast of - and evangelising - new and emerging technologies to the team and clients, for consideration within campaigns.
• Planning ad campaigns for clients across social ad networks as applicable.
• Overseeing the booking of ads across Facebook, Google and other social ad platforms (TikTok, Snapchat etc), but sometimes also booking directly if required.
• Organising comprehensive reports of both top-line results and deeper data insight and delivering to respective team members and clients.
• Managing any line reports or service providers you are working with (e.g. assistants, agencies, freelancers).
• Organising the delivery of all necessary ad assets (display ads, video content, other interactive assets), via third parties as required.
• Managing client data collection and retention.
• Ensure clients are kept informed of key developments in the online marketing space.
• Develop relationships with key services and platforms around the online marketing space (Facebook, Google, YouTube, Tiktok etc.)

Desirable skills

• Minimum 3 years experience working on digital marketing campaigns
• Intelligent, diligent individual with an eye for detail
• Great communication skills
• Experience of analysing data
• Proven expertise in advanced ad campaign management, data analytics, CRM, Website and digital strategy development.

Personal Qualities

• Deep understanding of the cultural landscape, particularly relating to electronic music, club culture and wider ‘dance’ music industry trends.
• Engagement with and a comprehensive understanding of contemporary communication and networking platforms.
• Proactive - Takes initiative in identifying opportunities and solving problems.
• A passion for technology and the use of emerging tools and platforms for working efficiently, and the exploration of new possibilities.
• Curiosity - Stays informed of industry trends and new technologies.
• Has a history of self development and learning.
• Analytical mindset - The ability to use data to make informed decisions
• Critical thinking - Uses balanced and informed sources of information to form strategy and decision making.
• Persuasive - Has the ability to present convincing arguments and sell in ideas, concepts and courses of action.
• A real team player; someone who enjoys being part of a team seeing success and thrives on that.
• Investment into who we are as a company, what we are trying to achieve and a shared view of what's possible within that

Desired Technical experience:

CRM

• Setting up new CRM accounts with fully scoped list and contact management strategy, including a functional use of tags.
• Setting up advanced automation sequences
• Experience setting up fully scoped platform integrations with relevant social and ad platforms, as well as ecommerce with complete conversion tracking
• Comfortable setting up and authenticating owned domains

Website

• Project management experience in the inception and delivery of a new website build
• Management of DNS records in key platforms such as Cloudflare

Paid Media

• In depth knowledge of key paid media types across Google, Meta and TikTok as well as practical experience in Snapchat, Spotify, Amazon and Pinterest.
• In depth knowledge of conversion set up across Meta and Google

Ecommerce

• Experience in manipulating product feeds in Feed Management tools in order to optimise for the relevant platform
• Advanced knowledge and understanding of Meta and Google conversion campaigns and experience implementing strategic ecommerce funnel strategies including custom ROAS reporting. An understanding of tracking is required to verify the function of these campaigns.

Data tracking and analytics

• Experience in establishing fully scoped data collection strategies across label and manager clients
• Experience setting up and implementing Google Tag Manager to a technical level, including consent mode 2 and custom events

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