Sr. Manager, Digital Advertising

Nashville, Tennessee

As a Senior Manager of Digital Advertising on BMG’s Marketing Operations team, you'll lead the strategic planning, execution, and optimization of digital advertising campaigns, ensuring efficient operations and driving results through data-driven insights and industry best practices. This role requires a strong understanding of the digital advertising landscape, a passion for efficiency and process optimization, and a proven ability to lead and develop a high-performing team. The ideal candidate will be a strategic thinker, a hands-on executor, and an effective leader with a passion for innovation and team development.

What You’ll Be Doing.

Strategic Planning & Execution:

• Develop and implement digital advertising strategies aligned with overall marketing goals.

• Create and manage budgets for digital advertising campaigns.

• Oversee the setup, execution, and optimization of digital advertising campaigns across various channels (e.g., search, social, display, programmatic, CTV/OTT, etc.).

• Identify and implement new digital advertising opportunities and technologies.

• Develop and maintain standardized processes and documentation for digital advertising operations.

Performance Measurement & Optimization:

• Track, analyze, and report on the performance of digital advertising campaigns.

• Identify areas for improvement and implement data-driven optimizations to enhance campaign performance.

• Build dashboards and reporting structures for integrated marketing campaigns, lead generation, and customer attribution.

• Stay up-to-date with industry trends and best practices in digital advertising.

Team Leadership & Collaboration:

• Lead and mentor a team of digital advertising specialists.

• Collaborate with other marketing teams (e.g., content, social media, email) to ensure cohesive marketing efforts.

• Partner with sales and other cross-functional teams to align marketing efforts with business goals.

• Manage and optimize processes for lead capture, processing, and handoff to sales.

Must Haves.

• Proven experience in digital advertising, marketing operations, or a related field.

• Demonstrated ability to lead, mentor, and motivate a team.

• Ability to develop and execute data-driven digital advertising strategies.

• Strong understanding of digital advertising platforms, analytics tools, and marketing technologies (e.g., Google Ads, Facebook Ads, TikTok Ads, DSPs, Google Analytics, Adobe Analytics, marketing automation platforms, etc.).

• Understand data flow through marketing platforms and maintain data quality within the marketing database.

• Excellent communication, interpersonal, and collaboration skills.

• Ability to identify and solve problems related to digital advertising campaigns.

• Strong analytical skills to interpret data and make data-driven decisions.

• Proven experience in digital media buying, with hands-on campaign management experience in music, media, or entertainment sectors preferred. (Experience in other sectors will also be considered.)

• Proficiency in managing campaigns on Meta, Google Ads, TikTok Ads, and other advertising platforms, with the ability to quickly learn and adapt to new tools.

• Deep understanding of attribution models, conversion tracking, and digital advertising best practices.

• Strong data-driven mindset with the ability to analyze performance metrics and suggest optimizations for achieving campaign goals.

• Excellent project management skills, ensuring campaigns are delivered on time and within budget.

• Experience working with cross-functional teams and working with remote and local stakeholders.

• Passion for the music industry, with an ability to identify and engage target audiences for artists and releases.

• Proactive in staying up-to-date on digital advertising trends and implementing innovative approaches.

• Demonstrates a can-do approach, embraces challenges, and fosters a collaborative environment.

• Thrives in dynamic settings, quickly adjusting to changes in priorities and strategies.

• Takes initiative, drives projects forward, and maintains focus in fast-paced environments.

• Approaches obstacles with creativity, offering innovative solutions and fresh ideas.

Nice-to-Haves.

• Strong knowledge of SEO/SEM, programmatic buying, or connected TV (CTV) advertising.

• Experience with AI-driven marketing tools and automation to enhance digital marketing efforts.

• Familiarity with first-party data strategies in a post-cookie world to improve audience targeting.

• Proven ability to lead global marketing initiatives and align them with local market needs.

What’s In It For You.

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.

• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.

• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.

• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!

• Save money and time with our commuter benefits program.

• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.

• Access well-being support 24/7 through our Employee Assistance Program.

• Kick off your weekends early with Summer Fridays.

• Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.

• Be inspired by our talented artists at our showcases and playbacks.