Job Description
We are seeking a motivated, forward thinking and dynamic Marketing Strategist in our NYC office. This position reports to the Senior Director, Creative Marketing & Strategy and will have project direction from the Relationship Manager lead. This role is critical in ensuring we provide top tier service to our partners, managing always-on marketing and data campaigns, as well as fostering strong relationships with both internal teams and external partners. This role will work directly with labels, artists and managers to conceptualize creative and compelling marketing campaigns. In the ever-expanding marketing and fan engagement space, you will be expected to execute measurable initiatives in order to increase audience engagement, generate demand and subscribers for our partners.
What you'll do
- Label & Artist Communication: Serve as the marketing point of contact for assigned labels and artists, leading discussions around marketing strategies, campaign planning, data collection and ongoing performance evaluation.
- Creativity: Conceptualize and execute creative marketing campaigns in order to remain at the forefront of marketing and audience development.
- Strategic Oversight: Oversee and manage marketing campaigns for high-priority releases, with a focus on artist and label initiatives. Drive informed decisions based on data and performance metrics.
- Performance Analysis: Analyze the impact of campaigns and the value of various segments of fans & audiences identifying trends, areas for improvement, and opportunities to optimize both pre- and post-release strategies. Utilize your in-depth knowledge of platforms and tools to build audiences, engage fanbases and drive demand. Provide regular reports and insights to senior management on campaign success and areas for improvement.
- Internal & External Partnerships: Seek out opportunities for artist and label development through internal resources and external tools or services that could enhance campaign efforts. Work with multiple departments and team members to bring innovative marketing activations to life in the digital and real world. Foster fan community relationships to amplify campaign reach and effectiveness
- Team Collaboration: Collaborate with local market teams globally to identify and utilize cultural touchpoints for audience acquisition, engagement and other label objectives
- Problem-Solving & Flexibility: Be proactive in identifying challenges and providing solutions to keep release campaigns on track. Demonstrate flexibility and a balance of supporting label needs. Be nimble as priorities arise outside of process, be able to move with importance as well as vision
Who you are
- Experience: Minimum of 5 years in marketing, music industry or a similar field. Proven track record of successful campaign development and execution in US & international markets. Ability to be available out of office hours - flexible and nimble working abilities.
- Motivation: You are passionate about the music business and have a desire to build a career in the industry.
- Creativity: Creative thinker with the ability to generate innovative campaign ideas. Possess strong instincts honed through practical experience, an inherent strategic and creative mindset, and the ability to see the 'big picture' in order to articulate the necessary steps to achieve desired results
- Analytical Skills: Strong proficiency in utilizing analytics tools to track and interpret release performance, trends, and metrics.
- Communication: Excellent verbal and written communication skills, with the ability to serve as a key liaison between artists, labels, internal teams, and external partners.
- Market Knowledge: Strong understanding of global and local cultural trends and the ability to identify key touchpoints for audience engagement.
- Project Management: Strong project management skills and the ability to handle multiple campaigns simultaneously. A highly organized professional that pays close attention to the details with the ability to multitask and prioritize to tight deadlines.
What We Give You
- You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
- A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
- Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt, and create what happens next
- Time off for a winter recess
About The Orchard
The Orchard is a leading music distribution company operating in 47 markets worldwide – distributing music from independent artists, including Ozuna, Skepta, Jorja Smith, and Kelsea Ballerini. With cutting-edge operations and an unparalleled global team, The Orchard partners with labels of all sizes to make their music and video available across hundreds of digital and physical retailers worldwide. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.
The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
As the industry’s leading independent distributor and label services company, The Orchard reaches digital and physical retailers worldwide. Comprised of digital natives specialised in marketing, advertising, sync licensing, video monetisation, performance rights services and more, The Orchard empowers artists and labels to connect with fans across the globe.