Job Description
Music is Universal
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.
About House of Carmen
House of Carmen is Universal Music’s innovative in-house creator marketing platform, designed to connect artists with the right digital creators to amplify their music. As part of Universal Music’s Audience & Media Team, House of Carmen is at the forefront of digital marketing, leveraging creator-led campaigns to drive engagement, discovery, and success for artists globally. We thrive in a fast-paced, creative environment where digital trends and data-driven insights shape the future of music marketing.
A Day in the Life of a Creator Campaign Coordinator
As a Creator Campaign Coordinator, you’ll play a key role in sourcing and onboarding digital creators for artist campaigns, working closely with both artists and influencers to maximise reach and engagement. Your day may include:
Researching and identifying the right creators for various artist campaigns
Engaging with influencers across TikTok, Instagram, YouTube, and X
Managing and running artist campaigns through the House of Carmen platform
Collaborating with internal teams to refine campaign strategies
Analysing campaign performance and reporting insights to enhance future activations
Keeping up with the latest trends in digital marketing, influencer culture, and music promotion
Roles and Responsibilities
Creator Sourcing & Onboarding: Identify, recruit, and onboard digital creators for artist campaigns
Campaign Execution: Manage and coordinate campaigns through the House of Carmen platform
Strategic Collaboration: Work closely with artists, managers, and internal teams to align creator campaigns with marketing goals
Trend Monitoring: Stay ahead of trends on TikTok, Instagram, YouTube, and other platforms to ensure campaigns remain relevant
Performance Analysis: Utilise data tools to track and evaluate the effectiveness of creator campaigns, providing insights and recommendations for optimisation
Platform Development: Provide feedback on creator experiences to help improve the House of Carmen platform
Skills and Experience Required
Previous experience in the music industry (label or agency side) is a plus
Experience in fast-paced environments, such as influencer or digital marketing agencies
Familiarity with influencer marketing tools for creator discovery and campaign tracking
Strong intuition for matching creators with artists and their audiences
Creative mindset paired with a data-driven approach to campaign performance
Deep understanding of digital platforms and internet trends (TikTok, Instagram, YouTube, X)
Experience in marketing a product or onboarding users in any capacity is a plus
Your Impact
As a Creator Campaign Coordinator, you’ll be instrumental in bridging the gap between artists and digital creators, ensuring that the right voices amplify Universal Music’s talent. Your work will contribute directly to the success of artist campaigns, helping to shape how music is discovered and consumed in the digital age.
Why Join Us?
Be part of a dynamic, forward-thinking team at the intersection of music, creators, and digital marketing
Work with some of the world’s biggest artists and rising talents
Collaborate in an environment that values creativity, innovation, and diversity of thought
Gain experience in one of the most fast-evolving and exciting areas of marketing
Join Universal Music, the world’s leading music company, and be part of a culture that fosters growth, inclusivity, and bold ideas
If you’re passionate about music, creators, and digital marketing, we’d love to hear from you!
Bonus Tracks: Your Benefits
Group Personal Pension Scheme (between 3% and 9%)
Private Medical Insurance
25 paid days of annual leave
Interest Free Season Ticket Loan available
Holiday Purchase scheme
Dental and Travel Insurance options
Cycle to Work Scheme
Salary Sacrifice Cars
Subsidised Gym Membership
Employee Discounts (Reward Gateway)
Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
Job Category:
Marketing, Streaming & Digital Media
We are UMG, the Universal Music Group.
We are the world’s leading music company.
In everything we do, we are committed to artistry, innovation and entrepreneurship.
We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Our vast catalog of recordings and songs stretches back over a century and comprises the largest, most diverse and culturally rich collection of music ever assembled.
As digital technology refashions the world, our unmatched commitment to lead in developing new services, platforms and business models for the delivery of music and related content empowers innovators and allows new commercial and artistic opportunities to flourish.
Knowing that music, a powerful force for good in the world, is unique in its ability to inspire people and bring them together, we work with our artists and employees to serve our communities.
We are the home for music’s greatest artists, innovators and entrepreneurs.
Together, we are UMG, the Universal Music Group.