Senior Marketing Coordinator - Snowboxx Festival

Role: Senior Marketing Coordinator - Snowboxx Festival

Start date - April 2025
Role type - Full time contract 


Company Overview

Mainstage Festivals is a market leader in overseas festivals. We specialise in delivering music events at unique locations. 

Our portfolio features diverse events, including Snowboxx, a 5,000-person festival in the French Alps, boutique summer festivals like Kala in the Albanian Riviera, and collaborations with top promoters, such as Explorations with Anjunadeep and ION with LWE & Junction 2.

Our current portfolio features a variety of events, including Snowboxx, a 5,000-person festival held at a ski resort in the French Alps, boutique summer festivals held at a beachside location in the Albanian Riviera, and events in collaboration with top promoters such as Anjunadeep, LWE and Warehouse Project.

Who we are looking for

We are looking for an ambitious individual to join our Marketing team to help us deliver the best event marketing in the field for Snowboxx festival.

To succeed in this role, you must have previous experience in event or music marketing, in-depth knowledge of social media and email marketing, and a keen understanding of the target audience for Snowboxx festival. Since this is a ski festival, you need to be able to ski or snowboard.

At Mainstage, we have a brilliant variety of personalities but there are a few traits we all have in common. New Mainstage recruits should be passionate, determined, dedicated, adaptable, resilient and be aligned with our company values.

• Collaborative: We think and work as one team, always supporting each other

• Passionate: We are enthusiastic and love what we do

• Innovative: We are ambitious, proactive and think creatively 

• Trustworthy: We work honestly and can rely on our team to achieve the best

• Tenacious: We don’t give up, are resourceful and give our all to achieve the best
  
  

Role overview

As the Senior Marketing Coordinator for Snowboxx, social media and email marketing will be the main areas you will be working on.

On the social media front, you will be responsible for creating and sharing content on our social channels, communicating and engaging with our followers as well as briefing and managing external freelancers such as designers, photographers and content creators.

On the email front, you will be responsible for creating email campaigns targeting audiences at different stages of the marketing funnel.

Besides the day to day marketing activities, you will also be responsible for coordinating the delivery of campaign milestones like ticket launches and line up announcements. 

As the main point of contact between the audience and the brand, you will be providing valuable input for the marketing campaigns. As such, you are expected to understand the needs of the target market and the type of messaging that appeals to them most.

Creativity, project management and communication skills are key to this role, as well as the ability to handle different projects simultaneously and meet tight deadlines.

You will report directly to the Marketing Director.

Responsibilities

• Senior Marketing Coordinator

  • Social media

    • Manage the social media channels for Snowboxx including Instagram and TikTok, understanding the idiosyncrasies of each platform and algorithm

    • Produce compelling copy for different mediums and platforms, ensuring the tone of voice and brand personality is maintained and the copy is optimised for each medium.

    • Create, edit and source engaging content for our channels

    • Source and manage external creators and freelancers on producing social and marketing content before and during the event

    • Stay up to date with social media and content trends and provide continuous feedback and ideas to improve our social media presence

    • Build and maintain the brand’s relationship with its audience, finding ways to engage, connect and provide value to our followers.

    • Monitor DMs and work closely with customer relations team

  • Email marketing

    • Use Mailchimp to produce compelling email campaigns for different audiences at different stages of the marketing funnel

    • Manage and oversee email automations and lead nurturing campaigns

    • Assist the other departments to send operational emails and SMS campaigns

  • Digital marketing

    • Work with other departments to coordinate announcements, tickets launches and other campaign milestones

    • Work with brand and media partners to coordinate announcements and delivery of partnership items

    • Maintain website up to date

    • Analytics and customer insights

    • Weekly campaign reports

  • Brand management

    • Share brand feedback and audience insights with other departments to ensure the customer experience at the event is aligned with the brand identity and its online presence

    • Work with internal teams to ensure messaging and tone of voice is consistent across all channels and methods of communication

    • Monitor market trends, research consumer markets and competitors’ activities

  • At event

    • Manage social media channels during the event

    • Brief and manage content creators, photographers and videographers
      
      
      

Personal

• Passionate about events, marketing and communication

• Excellent copywriting and storytelling skills

• Ability to use data to inform and optimise creative decisions

• Up-to-date on the latest trends and technologies in digital marketing, social media, content and design 

• Great team player, able to take full ownership of the role and collaborate with the rest of the marketing team, as well as other teams in the company and external stakeholders

• Accountable for the output of your work, dependable and trustworthy. Able to deliver as promised, on-time, and within budget consistently

• Keen eye for detail

• Eager to pursue innovation and push boundaries
  
  
  

Requirements

• At least 2 years of digital marketing experience

• Bachelor’s degree in marketing or relevant field desirable

• Keen understanding of the target audience of this festival and the skiing world

• Project and campaign management experience 

• Hands on experience in content creation management is desirable

• Skier / boarder 

• Able to travel internationally
  
  

Other perks

• Flexi working hours

• Remote working, with the option to work one day a week from a London-based office

• 23 days of paid leave per year + bank holidays

• 10 headspace days per year

• Cycle to work scheme

• Company social programme 

• Bonus Incentives

• Accommodation, travel & catering included at events

• Working abroad scheme
  
  
  

Inclusion & Equality

Mainstage Festivals recruit, employ, train and promote regardless of age, disability, gender, marriage and civil partnership, pregnancy and maternity, race (including colour, nationality, and ethnic or national origin), religion or belief, sex, sexual orientation or gender reassignment.

At Mainstage, we aim to create a family feel, where a diverse mix of talented people want to come, to stay and do their best work. For this reason, our recruitment process is based purely on merit, experience and values.

We believe that multiculturalism, unique personalities, varied points of view and diverse backgrounds are essential to growing the company and creating customer experiences that will last a lifetime.

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