Job Description
Music is Universal
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.
Who We Are – Universal Music Group for Brands (UMGB)
UMGB is the global brand partnerships division of Universal Music Group (UMG), the world’s leading music company. Acting as an in-house creative and commercial group, we work with some of the most recognised brands in the world, combining their influence with our vast network of globally renowned artists, iconic content, and cutting-edge media.
At UMGB, we don’t just create partnerships – we craft cultural moments that amplify brand identity and connect with audiences on a deeply emotional level. From artist collaborations to bespoke content, experiential events, and innovative product lines, our work drives significant value for both brands and artists.
Our Role in Universal Music Group
UMGB operates across UMG’s global ecosystem, collaborating with local music marketing and brand experts in over 40 markets worldwide. We work with a diverse roster of established and emerging artists to develop meaningful partnerships and create new generations of superfans.
The Opportunity – Your Role as Director of Brand Partnerships
This is an exciting opportunity to play a key role in driving UMGB’s business development strategy. As Director of Brand Partnerships, you will focus on identifying and securing new brand collaborations, developing compelling partnership opportunities, and driving revenue growth through innovative music marketing solutions. You will lead pitch development, manage relationships with key brand and agency stakeholders, and collaborate with internal teams to bring creative ideas to life.
A Day in the Life at UMGB
In this dynamic role, no two days are the same. You’ll:
Identify and develop new brand and agency relationships to drive business growth.
Lead the development of strategic pitches and partnership proposals.
Collaborate with cross-functional teams—including insights, creative, media buying, legal, and label partnerships—to craft innovative solutions for brand clients.
Present high-impact proposals to senior brand and agency executives, demonstrating the power of music to elevate their marketing strategies.
Work closely with the VP, Global Partnerships to shape UMGB’s commercial strategy and revenue goals.
Analyse market trends and brand needs to identify untapped business opportunities.
Support internal teams in developing go-to-market strategies for new partnership opportunities.
Your Key Responsibilities
Be Commercial
Build and maintain a strong pipeline of brand partnership opportunities.
Develop strategic, data-driven brand marketing proposals tailored to client objectives.
Identify new revenue opportunities within and beyond UMG’s existing assets.
Present and pitch partnership concepts to senior-level brand and agency stakeholders.
Be Collaborative
Work cross-functionally with creative, strategy, insights, and media teams to develop best-in-class brand solutions.
Partner with UMG labels and artist teams to align brand opportunities with cultural trends and music initiatives.
Support the VP, Global Partnerships in driving UMGB’s business development strategy.
Be Organised
Track and report on business development activity, ensuring regular updates to senior management.
Maintain CRM records and oversee key brand partnership processes.
What Impact Will You Make?
As part of UMGB, you’ll contribute to a team that uniquely balances the worlds of creativity and commerce. Not only will you play a pivotal role in driving revenue and exposure for our artists and labels, but you’ll also help brands unlock the cultural power of music to achieve their goals. This is an opportunity to shape the future of brand partnerships within a global leader at the intersection of music, entertainment, and innovation.
Who We’re Looking For
We welcome candidates with diverse backgrounds and experiences who share our passion for music, culture, and brand innovation. We believe that diversity of thought drives innovation, and we are committed to fostering an inclusive culture where everyone can thrive.
Skills and Attributes
Proven experience in business development, brand partnerships, or commercial marketing.
Strong understanding of brand marketing, media strategy, and the role of music in culture.
Excellent presentation, negotiation, and relationship-building skills.
Ability to develop high-quality pitch decks using PowerPoint or Keynote.
Entrepreneurial mindset with the ability to thrive in a fast-paced, creative environment.
Strong analytical and strategic thinking skills.
Experience and Qualifications
Experience in brand partnerships, media sales, marketing, or agency roles.
A strong network of brand and agency contacts is highly desirable.
Knowledge of digital marketing, content strategy, and data-driven brand solutions.
Passion for music, entertainment, and cultural trends.
Why Work at UMGB?
At UMGB, we’re proud of our entrepreneurial, inclusive, and collaborative culture. By joining our team, you’ll have the opportunity to:
Work at the forefront of music, marketing, and innovation, collaborating with some of the world’s biggest brands and most influential artists.
Build expertise across a variety of disciplines, including sales, project management, strategy, insights, content production, and more.
Develop your career in an environment that values diversity, creativity, and personal growth.
Be part of a team that makes a tangible difference in the world of music and culture.
We believe that great ideas come from anywhere and anyone. That’s why we are committed to creating an inclusive environment where all voices are heard and valued.
Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
Job Category:
Brand Partnerships / Brand Management
We are UMG, the Universal Music Group.
We are the world’s leading music company.
In everything we do, we are committed to artistry, innovation and entrepreneurship.
We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Our vast catalog of recordings and songs stretches back over a century and comprises the largest, most diverse and culturally rich collection of music ever assembled.
As digital technology refashions the world, our unmatched commitment to lead in developing new services, platforms and business models for the delivery of music and related content empowers innovators and allows new commercial and artistic opportunities to flourish.
Knowing that music, a powerful force for good in the world, is unique in its ability to inspire people and bring them together, we work with our artists and employees to serve our communities.
We are the home for music’s greatest artists, innovators and entrepreneurs.
Together, we are UMG, the Universal Music Group.