Marketing Leader

Full time Marketing

Job Description

As Marketing Leader, you must build a smart, forward thinking marketing team in India & should be able to craft very complex, long-running, innovative, multi territory creative campaigns.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies for artists, albums, and label initiatives.
  • Collaborate with artists, management, and internal teams to understand project goals and objectives.
  • Plan and execute campaigns across digital, social media, email, and traditional channels.
  • Manage marketing budgets, track expenses, and ensure ROI.
  • Analyze market trends, consumer behavior, and industry developments to inform marketing decisions.
  • Lead and manage the marketing team, providing guidance and support.
  • Foster relationships with promoters, publicists, and other industry professionals.
  • Develop and maintain strong connections with streaming platforms, social media, and media outlets.
  • Oversee creation of marketing materials (videos, images, press releases).
  • Monitor and report campaign results, adjusting strategies accordingly.

What will success look like:

  • Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, and counseling employees; communicating job expectations; planning, monitoring, appraising, and reviewing compensation actions; enforcing policies and procedures.
  • Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs.
  • Identifies marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses.
  • Protects the organization’s value by keeping information confidential.

Skills Required:

  • 5+ years of marketing experience in the music industry (record label, artist management, or related field)
  • Proven track record of successful marketing campaigns.
  • Strong understanding of digital marketing, social media, and data analysis.
  • Excellent communication, leadership, and project management skills.
  • Ability to work in a fast-paced environment, prioritizing multiple projects.
  • Strong network within the music industry.
  • Ability to comprehend in Tamil & Malayalam (Read, Write & Speak)
  • Familiarity with music industry analytics tools (e.g., SoundScan, Chartmetric).

Apply: Interested applicants can email their resumes at chandani.veera@believe.com or reach out to us at +91 9987373636.

Qualifications

Bachelor's degree in Marketing, Communications, or related field.

Additional Information

Benefits @Believe: 

#FlexibilityJust punch in leaves, not intime and out time 

#Office perks– a game of foosball, table tennis to bat the afternoon lacklustre, free event pass for exclusive and limited shows, music subscription, etc 

#WellbeingCaring by EUTELMED, professionals are at your disposal for advice and support, in your own language and culture 

#Transperancyengaged in secondary activity just disclose it to us 

#SustainabilityYou can be a part of CSR program, represent yourself as a #shaper and contribute to a better future. 

Disclaimer:

Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, marital or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.