CRM Intern

Job Description

Music is Universal
 
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.

The A Side: A Day in The Life 

 

Our central CRM team work across all areas of the UK Business and Labels, helping to grow the value of fan data both for our artists and our Universal Music lists.  

You’ll get to see how an artist’s fanbase develops from initial signing to high profile releases, as well as learning about how our different marketing tools and technologies fit together.  

 

We’re looking for someone with an interest in CRM, and a passion for music! Our ideal candidate would have experience using a CRM or digital marketing platform, and Office tools (Outlook, Excel, PowerPoint).  

This role is a fixed term opportunity, starting January/February 2025, ending in August 2025.

 

 

The B Side: Skills & Experience 

Be Administrative 

  • Day to day support for our wider teams with use of the CRM platform and marketing tools  

  • Updating artist and fan profiles and details in the CRM platform 

  • Assisting with new store launch processes 

  • Creating and maintaining how-to guides and case studies of CRM campaigning 

  • Assisting with regular and ad hoc reporting on CRM activities 

  • Collating requests and briefing updates to the CRM platform to our developer team 

  • Checking our CRM campaigns for tracking and best practices 

 

 

Be Creative 

  • Helping to build and send our centrally run mailing lists, inputting on plans for segmentation and content  

  • Sharing examples of creative and innovative CRM campaigning within the CRM team and wider business 

  • Trialing new platforms and developments and sharing feedback on features  

  • Designing new email templates and sign up forms for our artists and brands 

  • Creating re-usable content blocks and designs in our marketing tools for use in our CRM campaigns  

 

Person Specification: 

Necessary 

  • Good awareness of CRM campaigning and platforms  

  • Comfortable with learning new systems and technologies 

  • Excellent attention to detail 

  • Flexible and able to prioritise own workload 

  • Excel: VLOOKUP, pivot tables, and all other basic functionalities  

  • Self-motivated, hard-working, and enthusiastic 

  • Excellent verbal and written communication skills 

  • Analytical mind for interpreting data and preparing reports 

  • Highly organised with the ability to keep calm under pressure 

  • IT skills: Outlook, Excel, Powerpoint 
      

Desirable 

  • Experience of working in an office environment 

  • Basic HTML skills, particularly with email focus 

  • Track record of working in multi-tasking high pressure environment 

  • Knowledge of digital / audience marketing 

  • Past experience using CRM systems  

  • Familiarity with Ecommerce platforms i.e. Shopify 

  • Experience using link tracking systems such as Linkfire or Smarturl 

  • Basic understanding of GoogleAnalytics  

 

Bonus Tracks: Your Benefits 

  • Group Personal Pension Scheme (between 3% and 9%) 

  • Private Medical Insurance 

  • 25 paid days of annual leave 

  • Interest Free Season Ticket Loan 

  • Holiday Purchase scheme 

  • Dental and Travel Insurance options 

  • Cycle to Work Scheme 

  • Salary Sacrifice Cars 

  • Subsidised Gym Membership 

  • Employee Discounts (Reward Gateway) 

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.


Job Category:

Marketing, Streaming & Digital Media