Music is Universal
 
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.

The A Side: A Day in The Life

Universal Music Recordings (UMR) is the label responsible for ensuring the continued success of Universal Music Group’s world class catalogue of recordings. We work with some of the most successful, innovative, timeless, and respected artists of all time, continuing to grow their audiences across multiple entry points and platforms and keep the world listening. From Lana Del Rey to Amy Winehouse, through to The Beatles, Loyle Carner & The 1975, UMR develops strategies across audio, video, marketing, social, streaming, eCommerce, and product development.

Our vision is a world where music doesn’t have a sell-by date. We believe music is timeless and as guardians of the best music catalogues in the world, we use our passion and knowledge to help people find their new favourite song, whether it is 3 years days or 3 decades old . Our purpose is to continually spark a connection and reconnection with music that matters, drawing on new content, new platforms, and new moments. We give momentarily forgotten music the chance to reconnect with new and unexpected audiences through great storytelling regardless of generation and genre.

Reporting to the Director of CRM, this role focuses on executing the label-wide acquisition and engagement of 1st party fan data/CRM audiences to both strengthen the artist’s relationship with their fans, and hit revenue targets. You will be responsible for planning creative and innovative CRM campaigns, ensuring adoption of UMG best practices for acquiring fan data, rewarding super fan audiences with exciting content and managing consumer journeys. Whilst reporting centrally, this role will sit day-to-day within the UMR label team, working closely with the Direct To Fan team (eCommerce Manager, Store Manager and Head of Direct To Fan).

The B Side: Skills & Experience 

Be Strategic

• Devise and implement creative CRM plans for label and artist projects, in collaboration with the Marketing & Direct To Fan teams. These CRM plans should:

  • Promote database growth

  • Deepen fan engagement

  • Reward fans

  • Drive revenue

• Manage the production and delivery of UMR’s fan communications working with both internal and external terms

• Strive for continuous improvement in CRM performance through planning and executing rigorous AB tests, analysing the results to produce best practice recommendations and implementing findings

• Think beyond email marketing, into broader communication strategies for UMR’s artists and label lists (such as Whatsapp 1-1 Messaging) and develop clear plans to integrate this into campaign strategies

• Awareness of current trends within consumer marketing, with experience in mobile messaging and interest in exploring new CRM technologies

Be Operational

• Ensure UMR’s CRM data is collected in a way which allows for advanced segmentation across marketing channels (e.g. via acquisition source)

• Regularly review and audit triggered emails and web forms across UMR’s artist & label lists, making any necessary changes to ensure all touchpoints are optimised and functional

• Champion CRM best-practice within the label, across data acquisition, email copy, tracking, to ensure the value and impact of CRM is clearly understood from junior to executive level

• Have a clear understanding of privacy requirements and restrictions under GDPR and be the person ensuring compliance with these guidelines for first party data capture and usage across the label

Be Analytical

• Become competent with all centrally provided CRM systems, technology stack and analytical tools to be able to analyse and report on performance of CRM activity for artist databases and label databases

• Produce weekly reports on performance of email sends and CRM activations, to be presented to senior stakeholders 

• Produce monthly and quarterly reports showing longer-term trends in performance of CRM, such as database growth, database composition, and lifetime value of fans to both wrap-up artist campaigns and feed into future strategy

• Provide strategy recommendations, grounded and evidenced in past performance data

Person Specification

Essential

• Proven experience working in CRM in either entertainment, fashion or at a digital agency managing multiple accounts

• High attention to detail, ensuring no typos, broken links, correct tracking in place across every CRM send

• Working knowledge of Google Analytics, to report on performance of CRM campaigns using source/medium/campaign tracking parameters

• Excellent communication skills, confident presenting to senior label and artist stakeholders

• Ability to work under pressure to tight deadlines, project manage across multiple artists and adapt to quickly changing priorities

• Proactive, identifying longer term opportunities outside of immediate day-to-day work

• Passionate & immersed in music culture with a keen interesting in consumer behaviour

• Excellent IT skills, proficient in Excel and PowerPoint and comfortable learning new platforms

Desirable

• HTML coding skills and image manipulation

• Previous use of enterprise level link tracking software

• Experience running lead generation campaigns with paid media teams, measuring ongoing ROI from new subscribers driven

• Experience working on CRM automations triggered from eCommerce platforms e.g. Shopify

Bonus Tracks: Your Benefits

• Group Personal Pension Scheme (between 3% and 9%)

• Private Medical Insurance

• 25 paid days of annual leave

• Interest Free Season Ticket Loan available

• Holiday Purchase scheme

• Dental and Travel Insurance options

• Cycle to Work Scheme

• Salary Sacrifice Cars

• Subsidised Gym Membership

• Employee Discounts (Reward Gateway)

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.

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