Social Media Manager & Label Coordinator

Razor-N-Tape, a Brooklyn-based dance music record label, events production company and record store, is on the hunt for a creative, organized, and tech-savvy Social Media Manager & Label Coordinator. If you love dance music, thrive on creating engaging content, and know your way around bandcamp, discogs, traxsource & excel spreadsheets, we would love to hear from you! 

We are a small, tight knit team who value our interpersonal relationships and larger community greatly. 

This role requires a dynamic individual who can oversee aspects of communications, social media management, graphic design, asset coordination, and promotion for Razor-N-Tape events & the RNT Flagship Store in Greenpoint. The ideal candidate will have a passion for dance music, a knack for creating engaging content, and experience managing multiple platforms and software tools. Additionally, the ideal candidate will have an understanding of & passion for the global electronic music landscape that Razor-N-Tape occupies and have experience in event promotion. 

Key Responsibilities:

1. Social Media Management & Communications 

• Create social media content & copywriting for RNT social media channels 

• Manage the RNT Social media calendar and ensure timely execution of daily posts and weekly newsletters.

• Oversee all public-facing communication, including Shop and Label email marketing campaigns & communications. 

• Develop and manage content, including creating assets, writing copy, tracking direct messages (DMs), and sharing tagged items.

• Monitor and engage with the RNT online community, ensuring consistent and authentic messaging.

2. Release Logistics & Artist Communication

• Develop and manage release documents, campaign schedules, and promotional materials.

• Maintain and manage new music updates on Bandcamp, Soundcloud, YouTube, and other label pages.

• Generate and maintain smart links for releases.

• Communicate with artists on release schedules & gather release assets for upcoming releases

3. Design

• Create graphics, mockups, and promotional assets for social media and other platforms.

• Create creative release assets using release artwork or other assets 

• Create or Edit promo videos for releases & events 

• Utilize design software such as Adobe Photoshop and video editing tools to produce high-quality content.

4. RNT Shop Promotion & Content

• Create hype labels and promotional assets for new releases and events.

• Create weekly social media posts highlighting new releases & products 

• Export and upload "IN THE SHOP" videos to YouTube.

• Edit shop session flyers and manage in-store promotional activities.

• Create shop specific emails via Brevo & Square Marketing 

Platforms to Manage: 

• Instagram

• Facebook

• Bandcamp

• Soundcloud

• YouTube

• Spotify Label Account

• Linkfire

• Dropbox

• Konnect (K7)

• Slack

Tools & Software You Will Use:

• Excel / Google Sheets

• Brevo (Email Marketing Software)

• Adobe Photoshop / Illustrator

• Final Cut Pro / After Effects

• Audacity / Ableton

• Tag Editor (MP3/AIFF Tagging) 

Qualifications:

• Proven experience in social media management for labels or events, content creation, and asset design. 

• Strong organizational skills and ability to manage multiple projects simultaneously.

• Proficiency in Adobe Creative Suite, video editing software, and audio editing tools.

• Familiarity with music distribution platforms (Bandcamp, Soundcloud, Spotify).

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with artists and team members.

• Passion for music and an understanding of the dance music landscape is a must

Application Process:
If you are a creative problem-solver with a passion for music and digital media, we’d love to hear from you! Please send your resume, portfolio, and a brief cover letter explaining why you’d be the right fit for this role. Tell us who are your favorite producers, DJs, & radio hosts. Tell us your favorite RNT records & who you think we should be signing music from. 

This is a part-time position, approximately 15-25 hours a week depending on proficiency & experience

Start time: Jan 2025 with training in December 2024. 

 >>> Click on Apply Now to be taken to the application page