Digital Marketing Manager

  • Warner Music Group
  • Miami, FL, USA
  • Jul 11, 2024
Full time Marketing

Job Description

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

  • Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
  • Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
  • Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
  • Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title:  Digital Marketing Manager, Warner Music Latina

A little bit about our team:

Our Marketing Services team is responsible for implementing marketing strategies that are locally relevant. It operates continuously to redefine marketing best practices, whether it be experimenting with new formats and technologies, or reworking old practices. This team partners with internal and external groups to develop best-of-class creative campaigns and high-impact advertising campaigns on a regional level. This team also works closely with our Regional Marketing Services office to guarantee continuous improvement, training, and alignment.

Your role:

As Digital Marketing Manager, you will be the driving force behind the success of non-RPS Latina artists. Collaborating with our talented Artist Strategy team, you will help shape the brand narrative for these rising stars, crafting compelling stories that captivate audiences worldwide. Collaborating with A&R and the Artist Strategy team, you will oversee the creative direction and production of visuals that align with the artists' vision and our label's brand. Get ready to unleash your creativity and lead the charge in creating culturally relevant campaigns, focusing on localized opportunities in key cities across the USA.

Here you’ll get to:

  • Work hand in hand with the Artist Relations and Marketing Services teams to coordinate the production for all Latina artists’ assets to promote their projects.
  • Support with the creative campaigns for non-RPS Latina artists around releases focused on culturally relevant activations (lifestyle trending, tastemaker), with a focus on generating localized opportunities across key opt cities in the US.
  • Provide support on ideation and execution of brand narrative and creative campaigns for Warner Latina artists.
  • Be up to date with the latest music trends and consumer preferences to provide insights and recommendations to the label and artists regarding emerging trends and marketing strategies.
  • Execute CRM Strategy for Latina Non-RPS artists – build pre-saves, Linkfire, Whitelist and maintain the database up to date.
  • Engage with fan clubs and create a network with fans for Latina priority artists (RPS and non-RPS artists)
  • Execute social spread and influencer campaigns for RPS / non-RPS Latina artists as needed.
  • Execute Marketing Services Campaigns overall the complete process for specific projects.
  • Digital and paid media campaign management and performance monitoring support for non-RPS artists

About you:

  • 3+ years’ professional experience in the digital marketing and/or creative space, with a focus on content creation and socials
  • Fluent in English & Spanish
  • An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
  • Willingness to take educated risks and think outside of the box.
  • Proven ability to manage multiple, competing priorities simultaneously. 

 

We’d love it if you also had:

  • A broad understanding and appreciation of music genres as well as awareness of trending other entrainment industry sectors – film, TV, tech, gaming, etc.

About us:

Warner Music Latina is the Latin division of Warner Music Group, representing US Latin in our Miami office. Warner Music Latina seeks to provide best in class service to its artist roster and to push the Latin culture forward, while breaking international barriers with its expertise to develop artists locally and in the global market. Among the extensive star-studded and up-and-coming artists on the roster are Yandel, Tokischa, Maria Becerra, Danny Ocean, Sofia Reyes, Zion & Lennox, Tiago PZK, Justin Quiles, Myke Towers, Blessd, Ovy on the Drums, Elena Rose, Mau Y Ricky, among many others.

As the home to 10K Projects, 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Music With Vision & Voice.
 

Love this job and want to apply?

Click the “Apply” link at the top of the page or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG.  We love it here, and think you will, too.

#LI-Hybrid

Salary Range

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Copyright © 2023 Warner Music Inc.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf