Coordinator, Digital Marketing (Urban)

  • Universal Music Group
  • Santa Monica, California
  • Jul 03, 2024
Full time Marketing

Job Description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation, and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute, and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. 

 

Interscope Geffen A&M Records (“IGA”) is home to some of the biggest artists in the world including U2, Eminem, Kendrick Lamar, J Cole, Lady Gaga, and many more. As a leader in the music industry, we are always looking for talented and driven individuals to join our family. 

 

How we LEAD: 

The Digital Marketing Coordinator will maximize streaming, engagement, and overall effectiveness of our artists by supporting the digital marketing team and connecting our artists to consumers in meaningful ways. 

 

How you’ll CREATE: 

  • Provide ongoing support to the digital marketing team by assisting with online advertising campaigns, social media strategy, CRM management, short links, asset management, website updates, and other ongoing initiatives. 

  • Drive social media and streaming engagement with best practices, new digital tools, and platform optimizations. 

  • Create and implement strategic plans for video content on VEVO, Instagram, Facebook & emerging social platforms 

  • Develop and maintain databases of key data points including, but not limited to, account growth, budget tracking, CRM data, pitching, links, and social media influencers. 

  • Support artists and digital marketing teams by creating in-house campaigns for Spotify, Apple, and email collection. 

  • Execute online advertising campaigns to drive streams, followers, engagement, and growth. 

  • Create engaging online experiences for fans through the development of sweepstakes, games, websites, and more. 

  • Provide support for scheduling social media posts and plans as needed for artist and label accounts. 

  • Maintain department and platform best practices. 

  • Compiling monthly reports for marketing and analysis 

  • Assist in scheduling meetings and providing agendas along with other support as required 

  • Actively participate in team meetings, discussions, and planning activities. 

  • Reconcile Digital Marketing Invoices and expenses 

  • Other duties as assigned. 

 

Bring your VIBE: 

  • Ability to work well with others in a team environment 

  • Ability to thrive professionally and creatively within a fast-paced, deadline-driven environment 

  • Must be marketing-minded and enjoy working in an innovative digital environment 

  • Self-starter who is proactive and task-oriented 

  • Music have a proficient understanding of social media, streaming, and content platforms 

  • Experience in Microsoft Word, Excel, PowerPoint, Outlook, and Photoshop 

  • Experience in Premiere, Final Cut Pro, Pro Tools, Google Adwords, HTML, CSS, and Facebook Business Manager a plus 

  • 1+ years of relevant experience in digital marketing, artist management, booking, label, PR, or marketing agency 

  • Understanding of music streaming and promotion 

  • Prefer 4-year college degree in marketing, business, or equivalent work history 

Perks Playlist: 

  • Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan with company matching 

  • Flexible Paid Time Off Plus Paid Holidays, 2 week “Winter Break” & Summer Fridays  

  • Medical, Dental and Vision Insurance 

  • Student Loan Repayment Assistance & Tuition Reimbursement (after 12 months of service) 

  • Robust Employee Assistance Program (for you and your loved ones) 

  • Annual Well-Being Allowance which includes Fitness, Travel, Home Enhancements, Nutrition, and Spa Treatment Reimbursements 

 

Perks Playlist:

  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

  • Comprehensive medical, dental, vision, and FSA options, as well as:

    • 100% coverage for out-patient mental health services

    • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

    • A lifetime fertility support allowance of $30,000 to plan participants

    • Student Loan Repayment Assistance and Tuition Reimbursement

    • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

  • Variety of ways to prioritize much-needed time away from work including:

    • Flexible Paid Time Off (PTO) for exempt employees

    • 3-weeks PTO for non-exempt employees

    • 2-weeks paid Winter Break

    • 10 Company Holidays (including Juneteenth and Wellbeing Day)

    • Summer Fridays (between Memorial Day and Labor Day)

    • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish


Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$36,017 - $78,100

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.