Director, Marketing

  • Universal Music Group
  • New York, New York
  • Jun 11, 2024
Full time Marketing

Job Description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Universal Music Group is looking for a Director of Marketing Strategy/Digital Marketing.  This individual will serve as a team member across a diverse roster of artists. You will oversee and be responsible for day-to-day digital marketing campaigns and strategies.


The Marketing Strategy Director will support and collaborate with the Marketing team in the timely creation and execution of marketing plans that align with the overall vision and strategy for assigned releases, maximizing sales and exposure; reflective of strategic goals, release-specific objectives, and financial guidelines.


  • Oversee and manage all project dates, deadlines, and tasks related to the assigned artist roster.

  • Build and execute marketing plans for individual artists.  Should meet all deadlines and fully execute plan in all respective areas.

  • Function as liaison with Creative Department to ensure all marketing deadlines are met, including initiation and creation of all release materials, and marketing assets as needed.

  • Help facilitate and optimize the timely delivery of items to Commercial Partnership teams to meet sales, marketing, and production deadlines.

  • Manage an “always on” narrative campaign for priority artists

  • Work closely with artists, managers, and key label executives to build trusting relationships

  • Prepare daily/weekly online marketing summaries and plans.

  • Communicate and work collaboratively across internal departments including Marketing, Sales, Brand Partnerships, A&R, Finance, and Production.

  • Ensure on-time delivery of all marketing assets for releases or campaigns by coordinating deadlines, digital content, and other marketing materials for all projects.

  • Have a finger on the pulse of what’s going on in pop culture, across key internet trends, apps, influencers, etc.

  • Create and keep current one-sheets and timelines.

  • Other duties and responsibilities as assigned.


  • Deep and specific understanding of the music marketplace including but not limited to typical marketing strategies, creation of fandoms, packaging strategies, distribution deal mechanics and customary communication practices.

  • Specific emphasis in short form content across all platforms, its creation and how to build deeper connections with fan

  • Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results.

  • Not afraid of a challenge or working with big personalities and large teams.

  • Must be flexible and adaptable; no task is too small.

  • Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize.

  • Broad knowledge of the music business landscape across rock, alternative and hip hop

  • Proven track record of artist development across artists of various sizes

  • Digitally savvy with an understanding of social media, content, CRM, and the influencer space

  • Able to create cohesive campaigns that tell an artist’s story and build fandom

  • Creative thinker who is able to execute on ideas

Perks Playlist:

  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

  • Comprehensive medical, dental, vision, and FSA options, as well as:

    • 100% coverage for out-patient mental health services

    • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

    • A lifetime fertility support allowance of $30,000 to plan participants

    • Student Loan Repayment Assistance and Tuition Reimbursement

    • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

  • Variety of ways to prioritize much-needed time away from work including:

    • Flexible Paid Time Off (PTO) for exempt employees

    • 3-weeks PTO for non-exempt employees

    • 2-weeks paid Winter Break

    • 10 Company Holidays (including Juneteenth and Wellbeing Day)

    • Summer Fridays (between Memorial Day and Labor Day)

    • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$78,700 - $110,200

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.