Director, Commerce

  • Universal Music Group
  • Santa Monica, California
  • Jun 11, 2024
Full time Marketing

Job Description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Universal Music Group is looking for a Director, Commerce to be a part of Universal Music Enterprises under their Commercial Marketing team. This role will focus on maximizing marketing and commercial reach while developing and shaping our agreed revenue strategies. The role will partner with our labels/managers/artists to develop commerce marketing campaigns that strategize the best course to market for their catalog and releases, a role specializing across all genres. The role will work in tandem with the various UMe departments, our frontline label partners & our international territories under the direction of the SVP of Commerce, Digital.

How You'll CREATE:

  • Drive marketing and promotional initiatives with digital commerce partners and internal international teams to maximize revenue and exposure for our content.
  • Develop expert knowledge of the marketing tools offered by streaming services and partner with Project and Artist Managers to execute campaigns that maximize these tools in partner focused marketing.
  • Propose and execute global marketing and platform campaigns with timely featured positioning & partner marketing support for UMe new releases, catalog and other strategic initiatives.
  • Support Partner Leads with track pitching, optimizing artist profiles, managing owned & operated channels.
  • Utilize data-driven insights to inform decision-making, identify market trends, and optimize marketing campaigns for maximum impact and ROI.
  • Partner with A&R to conceptualize and construct strategy for digital compilations and dynamic playlists.
  • Monitor artist and partner social media accounts, traffic posts for shares and deeper engagement.
  • Manage social media, CRM & content requests with Audience Growth Team to ensure proper execution.
  • Implement and own a process for asset & content creation for various partner marketing initiatives.
  • Work collaboratively with the Project Managers and Content teams to ideate, budget, and execute effective advertising campaigns to drive consumption.
  • Develop and maintain an online hub for artist images and work with Creative Team to license images for campaigns.
  • Regularly communicate the status of artist campaigns, new initiatives, opportunities and other account activities to internal departments, labels and artist management teams.
  • Lead LinkFire / Link Process for Commerce Team.

Bring Your VIBE:

Skills/ Abilities

  • An entrepreneurial mindset.
  • Ability to take broad campaign concepts and translate into initiatives that result in sales/streams and impressions.
  • Ability to work effectively under pressure and balance multiple global priorities.
  • Ability to work with global teams understanding local cultural differences.
  • Ability to understand operations, delivery processes, supply chain, metadata and technology issues.
  • Ability to manage internal department systems and partner backend interfaces.
  • Must be well versed in presenting to various partners, internal global stakeholders and senior level executives.
  • Strong attention to detail with excellent time management skills & follow through.
  • Proficient in Excel, PowerPoint, Word and Keynote.


  • Demonstrated experience with social media marketing campaigns
  • Prior experience in account/client management and digital content marketing / intellectual properties
  • 5 years prior experience with digital content services or digital service providers


  • Bachelor’s degree or equivalent experience

Perks Playlist:

  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

  • Comprehensive medical, dental, vision, and FSA options, as well as:

    • 100% coverage for out-patient mental health services

    • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

    • A lifetime fertility support allowance of $30,000 to plan participants

    • Student Loan Repayment Assistance and Tuition Reimbursement

    • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

  • Variety of ways to prioritize much-needed time away from work including:

    • Flexible Paid Time Off (PTO) for exempt employees

    • 3-weeks PTO for non-exempt employees

    • 2-weeks paid Winter Break

    • 10 Company Holidays (including Juneteenth and Wellbeing Day)

    • Summer Fridays (between Memorial Day and Labor Day)

    • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$94,257 - $230,120

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.