Manager, Marketing (Bilingual, English/Spanish)

  • Universal Music Group
  • Woodland Hills, California
  • Jun 07, 2024
Full time Marketing

Job Description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Universal Music Latin Entertainment (UMLE) is the world’s leading Latin entertainment company with operations in the United States and Mexico. The company is home to some of the most prolific names in Latin music, including Juanes, Alejandro Fernandez, Marco Antonio Solís, Los Tigres del Norte, Don Omar, Luis Fonsi, Juan Gabriel, Gloria Trevi, Café Tacvba, Belanova and Juan Magan, amongst many others. UMLE’s labels include Universal Music Latino, Machete Music, Capitol Latin, Fonovisa, Disa, Universal Music Mexico and GTS, the company’s artist management and booking division.

How we LEAD: 

Fonovisa/Disa is currently seeking to fill the role of a Marketing Manager. Reporting to the Marketing VP, the Marketing Manager will be responsible for strategic and operational tasks as part of the Marketing Fonovisa/Disa Team. The successful candidate will execute and control the marketing strategies for a specific group of artists. 

How you’ll CREATE:

  • Develop and execute marketing strategy for artists’ music and music-related products across the Fonovisa/Disa roster. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business.

  • Regularly interact with artists and management to jointly plan all aspects of an artist release plan and marketing strategy to ensure the success of the project.

  • Understand and analyze the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly.

  • Create alternative cost-efficient promotions and advertising for retail and to the consumer.

  • Develop and maintain relationships with designated managers and artists.

  • Communicate all artist related activities (publicity, in stores, etc.) to all the teams in the company to maximize efforts and achieve the established goals.

  • Work with digital marketing and sales staff to maximize marketing efforts where possible.

  • Manage and maintain an own calendar; to be able to also coordinate schedules of artists to fulfill activities.

  • Be able to build digital marketing strategies for artists across social, paid media, email, etc. jointly with the digital team

  • Ability to monitor and understand data, to provide recommendations based on performance for better project improvement. Also oversee social media strategy and social branding across each artist project.

  • Brainstorm and manage online promotions including contests, giveaways, and pre-saves.

  • Conduct competitive market research to help keep the team aware of new trends within music marketing.

  • Assist on coordinating company events such as listening events, press conferences, media tours and parties.

Bring your VIBE:

  • Bachelors Degree in Business Administration, Marketing or related digital or music field is required

  • At least 2 years of experience in marketing, artist management, and/or music business

  • Fluent in Spanish (spoken and written) required

  • Experience in music/entertainment business is preferred

  • Excellent written, presentation and communication skills

  • Excellent organizational skills and ability to follow up on several tasks simultaneously

  • Ability to manage and prioritize, multi-task

  • Strength in creativity and efficient use of resources and tools

  • Ability to manage multiple projects and people

  • Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, Amazon Music, Pandora, YouTube)

  • Social media savvy, with experience on platforms and understanding of associated data

  • Good financial knowledge

Perks Playlist:

  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

  • Comprehensive medical, dental, vision, and FSA options, as well as:

    • 100% coverage for out-patient mental health services

    • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

    • A lifetime fertility support allowance of $30,000 to plan participants

    • Student Loan Repayment Assistance and Tuition Reimbursement

    • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

  • Variety of ways to prioritize much-needed time away from work including:

    • Flexible Paid Time Off (PTO) for exempt employees

    • 3-weeks PTO for non-exempt employees

    • 2-weeks paid Winter Break

    • 10 Company Holidays (including Juneteenth and Wellbeing Day)

    • Summer Fridays (between Memorial Day and Labor Day)

    • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$66,560 - $143,550

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.